The Italian brand begins operations in the country with a robust portfolio of luminaires and a strategy focused on project development, technical support, and close connection with the market.
The arrival of PROLIGHTS in Argentina is now a reality. The Italian company has appointed NASH Ingeniería as its official distributor in the country, marking a new step in the expansion of its professional lighting solutions across Latin America.
This move positions Argentina within PROLIGHTS’ strategic map, bringing the local market closer to a professional lighting ecosystem that combines LED technology, versatility, and solutions for both live shows and fixed installations. Through NASH Ingeniería, users will have access not only to the products, but also to technical support, consulting, and project development.
The launch of PROLIGHTS operations in Argentina is materialized with the arrival of an initial range of fixtures that reflect the breadth of its catalog. Among them are hybrid luminaires such as the ASTRA Hybrid 330, designed for beam and spot applications in show environments, along with high-performance wash solutions like the ASTRA Wash19Pix, which incorporates pixel control and a wide zoom range. Also part of this first phase are high-power profiles such as the ASTRA Profile 500, with IP65 protection, and linear bars like the Lumipix XB100, aimed at dynamic visual proposals.
In the studio and installation segment, the brand adds options such as 120W and 350W LED Fresnels with color engine, as well as 450W ellipsoidal luminaires, consolidating an offering adaptable to different working environments within professional lighting.
In this context, Jorge Barcala, partner at NASH Ingeniería, stated:
“The arrival of PROLIGHTS in Argentina represents a very important opportunity for the local market. It is a brand that has been growing globally and offers highly competitive solutions, both for rental and installations. Our goal is to support that growth with strong customer support and proximity.”
For his part, Maximiliano Moreno, partner and product specialist, added:
“From a technical standpoint, PROLIGHTS has a very solid offering. The fixtures we are incorporating deliver good luminous output, consistent color systems, and great versatility in optics and applications. This allows us to work with the same product line across different types of projects.”
The official presentation of PROLIGHTS in Argentina will take place on May 7 at 5:00 PM at the NASH Ingeniería showroom, located at Artigas 1818, City of Buenos Aires, where the fixtures will be showcased and details about the brand’s implementation in the country will be shared.
Those interested in attending can register via WhatsApp at +54 11 6408-4042, in a community and experience-driven event that will mark the beginning of a new stage for lighting fixtures in Argentina and their integration into the local ecosystem.
