Argentina – The numbers speak for themselves: three days, 54 exhibitors, 2,000 m² of content at C Art Media, more than 5,000 visitors. And the relevance of those who participated in the panels was also significant: artists such as Juana Molina and Ale Sergi; producers from companies such as DF Entertainment; festival programmers such as Quilmes Rock; technicians from venues such as Movistar Arena and from avant-garde shows such as ECOS Soda Stereo.
“We completed 15 editions of WORKSHOW with the mission of bringing the industry together, promoting meeting spaces that lead to the generation of relationships and business and employment opportunities for the full range of companies and roles that exist in the music, entertainment and multimedia industries,” celebrated WORKSHOW’s general producer, Damasia Sananes (who also serves as executive general director of MESS 360).
Along these lines, Sananes added: “At MESS 360, we are proud to work on the production of WORKSHOW because we believe in the importance, in Argentina, of having spaces where you can discover new technologies, get closer to the experiences of industry leaders, and embrace colleagues.”
What took place at the C Art Media complex was key: professionals, artists, companies, institutions and students connected to the music, entertainment and multimedia industries were present at the exhibition and activities curated under the motto “A decade creating community” because —of course— this new edition focused on everything that has been built within the industry. Organized by MESS 360 (Media Entertainment Services & Solutions 360), the event took place from August 31 to September 2 at C Art Media, integrating exhibition, training, experiences, content, networking and technology.
The turnout reflected the diversity of an industry that brings together multiple profiles, disciplines and markets. Technology companies and brands, artists, producers, record labels, educational institutions, organizations, associations and independent projects shared the same space, generating opportunities to discover new tools, exchange experiences and strengthen relationships.
An Auditorium packed with content and industry leaders
During its three days, the WORKSHOW Auditorium remained full and brought together prominent professionals from the music and entertainment scene who made up the panels and talks, sharing their work experiences.
Speakers included artists Juana Molina and Ale Sergi of Miranda!; ACMMA, with managers such as Viviana Stallone (manager of Natalia Oreiro), Tori Carrera (manager of Massacre), Gutty Ruiz Teira (manager of Bándalos Chinos and Barbi Recanati); Gustavo Perezlindo (Technical Coordinator of Movistar Arena); and festival producers such as Matías Loizaga of Quilmes Rock, Lucas Chiodi of Music Wins, Eve Vega of Festival Mutante, and Joaco Speroni of Festival Buena Vibra.
The program was organized around three curatorial areas: Show Production, From Music Production to Live, and Artist Development. Throughout the different talks and meetings, the processes that run through the industry were addressed, from music creation and production to show production, festival programming, artist development and the circulation of projects.
The program made it possible to share concrete experiences from people working at different points along the industry’s value chain, creating a space to learn about the behind-the-scenes of projects, festivals and artistic careers.
Connections, experiences and music
The proposal was complemented by a Networking Program that included three differentiated initiatives: Networking Rounds, Thematic Networking and Consultation Desks. The Networking Rounds for the development of artistic projects, held on September 1, connected artists and bands with record labels, venues and the press, among other stakeholders, with FaroLatino as the advising record label-distributor; while the Networking Rounds for musical instrument equipment, held on September 2, connected them with buyers, with Mercado Libre as advisors.
Under Thematic Networking, industry leaders gathered to discuss six areas. Platform Distribution, Audio Quality and Monetization, Music Rights and Immersive Audio were the tags for the first day of this activity, while the second day addressed the following topics: COMEX – Import and Export, Luthiery and Manufacturing, Artificial Intelligence with Criteria.
At the same time, the event featured Consultation Desks open from 2 pm to 9 pm by INAMU and SADAIC, with the aim of bringing information closer to WORKSHOW attendees, including musicians, authors, composers and arrangers.
On the artistic side, the Showcases made it possible to present new musical proposals. The WORKSHOW organization received more than 100 proposals from artists and bands to participate in the Showcases, of which 13 emerging independent projects and projects under record labels were pre-selected, allowing them to present their music as part of the event. Fulfilling the female quota, the program alternated diverse proposals, highlighting talent across different musical genres.
On the Mezzanine, record releases and high-quality listening sessions were held using the L-Acoustics SYVA system, creating a listening experience like the one held at XB (Experiencia Besares), the space belonging to the organizing company MESS 360, located in Nuñez, CABA.
The expo also featured Lighting Experience Areas developed by the Instituto de Formación en Oficios del Espectáculo (IFOE) and musical instrument areas by the Cámara Argentina de Fabricantes de Instrumentos Musicales (CAFIM), with Swan Custom Basses, dbdrums, el Peñón Hardware, Garro Guitars, KW Cables, More Guitars and MY Pedal Boards.
Presentation of technologies: L-Acoustics Source Intelligence
As part of the event, Marina Bello, Technical Coordinator of MESS 360, presented Source Intelligence in Argentina, the real-time vocal processing technology developed by L-Acoustics and presented worldwide in May of this year. The solution uses advanced source separation algorithms to isolate the voice and reduce the impact of ambient noise, bleed, PA spill and room reflections.
Source Intelligence makes it possible to optimize vocal intelligibility, increase gain before feedback and expand creative possibilities in the mix, preserving the naturalness and expressiveness of each performance. Following its presentation at WORKSHOW 2026, the technology is now available in Argentina through MESS 360’s Dry Hire vertical, bringing this new L-Acoustics tool closer to sound professionals and companies.
15 editions building community
With 5,000 in-person attendees in 2026, WORKSHOW continues to consolidate a community that grows with each edition. Throughout its 15 editions, the event has brought together more than 150,000 attendees, attracted 250 national and international brands and developed around 200 workshops, clinics and masterclasses, with the participation of numerous industry leaders. This edition also marked WORKSHOW’s third consecutive year at C Art Media, a space that once again welcomed the community for three days and made it possible to expand the program with an additional day of activities in the Auditorium.
With this 15th edition, WORKSHOW closed a new stage in its journey with a community that continues to grow and with a proposal that maintains its objective of creating opportunities to meet, strengthening relationships, sharing knowledge and bringing tools and technologies closer to contribute to the development of the music, entertainment and multimedia industries. Under the concept “A decade creating community,” WORKSHOW 2026 not only celebrated its history: it once again came together with those who are part of the industry and opened new conversations, connections and opportunities to continue building its future together.
