The entertainment industry vibrates with what happens on stage, but it is sustained by the creative, technical, and human work that takes place behind the scenes. Under this premise, WHOLESTAGE presents its new visual identity, a renewed expression that reflects its evolution as a global strategic ally, combining cutting-edge technology, creative energy, and a genuine commitment to the community that makes the show possible.
More than just a makeover, WHOLESTAGE reaffirms what makes it different: a comprehensive approach that unites technology, knowledge, and real support. The company offers 360° solutions that go beyond product sales, integrating consultative advice, personalized design, and an exclusive portfolio of industry-leading brands.
It also offers specialized technical support for hardware and software, backed by a team certified by top-tier manufacturers. Added to this is a strong commitment to training, through programs designed to empower the talent behind the scenes. This way, each project not only works, but shines.
“At WHOLESTAGE, we believe that technology only makes sense when it serves art,” says Luis Duque, CEO of WHOLESTAGE.
As part of this evolution, Wholestage presents three sub-brands that join its main brand. Each with its own identity, color, and style, but united by the visual essence of Wholestage. These sub-brands strengthen the company’s value proposition, reflecting its mission to empower talent and support the industry’s growth, offering resources, knowledge, and support to turn ideas into impactful experiences.
WHOLESTAGE LAB: the creative laboratory where every idea comes to life. It designs comprehensive solutions in lighting, audio, rigging, video, and automation, always tailored to the specific needs of each project. Its motto sums it up: “The Brain Backstage.”
WHOLESTAGE SUPPORT: the technical heart that ensures the optimal functioning of each system. It offers comprehensive support for hardware and software from the market’s leading brands, with a certified team prepared to provide rapid solutions and guarantee maximum performance.
WHOLESTAGE ACADEMY: the training space that professionalizes the sector. With technical training in sound, rigging, control, video, and automation, it seeks to ensure that each client and operator takes full advantage of the potential of the technologies distributed by the company.
“Our model is not limited to the sale of equipment: we integrate design, support, and training into a proposal that accompanies the client at every stage of the project,” explains Luis Duque.
The new brand is cutting-edge, technological, and human, reflecting a balance between innovation, technical precision, and genuine closeness. Wholestage is sustained by a community that values collaboration, respect, and long-lasting relationships between clients, collaborators, and partners. Its offering combines cutting-edge technology, ongoing training, and personalized support to enhance talent and transform ideas into memorable experiences, fully aligning with its values and purpose.
With a presence in Mexico, Colombia, the Dominican Republic, the United States, and Spain, WHOLESTAGE reaffirms its global vision and its role as a trusted partner at every stage of the project, from design to operation and training.
