Led by Rubén Álvarez, Shure specialist for Latin America, MMT brought together students, educators, technicians, engineers, and audiovisual industry professionals in Chile. The sessions provided an opportunity to explore wireless solutions, radio frequency management, and professional experiences, while also giving the manufacturer a closer understanding of the local market’s needs.
Radio frequency is part of the daily work of many audio professionals, from those operating wireless systems at live shows to those developing audiovisual integration projects. Managing it requires technical knowledge, planning, and an understanding of the tools available to meet the conditions of each application.
With education as a common ground, Shure and MMT, the brand’s official distributor in Chile, organized training sessions in Santiago and Temuco, led by Rubén Álvarez, Shure specialist for Latin America.
The activities brought together students, teachers, technicians, engineers, and representatives of companies involved in professional audio and event production. The diversity of attendees made it possible to bring together different experiences and perspectives around a technology that continues to evolve.
For Rubén Álvarez, maintaining close relationships with those who work with these systems every day is a fundamental part of Shure’s connection with the industry.
“For Shure, it is very important to stay close to end users and all our customers, friends, and especially our business partners, as well as those who are not yet working with us. Of course, we are deeply committed to education, and we love showcasing the solutions we have to offer.”
From technology to each professional’s experience
The sessions covered topics related to RF management, wireless system configuration, workflows, and their applications in professional environments.
Axient Digital was among the technologies presented, alongside other solutions from Shure’s wireless ecosystem. Álvarez also mentioned ADPCM, ANX4, and SLX-D+, expanding the discussion to different tools and operational requirements.
The participation of professionals with varying levels of experience added a practical dimension to the sessions. Questions and situations arising from real-world productions helped connect technical concepts with the decisions that must be made when preparing and operating these systems.
“Holding these activities in both Santiago and Temuco was very productive and gave us plenty of opportunities to share experiences, because it is not just about presenting information in one direction, but about sharing and bringing people together,” Álvarez emphasized.
MMT and the value of creating opportunities for training
The sessions were organized by the MMT team, with the participation of Chris Burgos, Market Developer, and Simón Manríquez, a member of the Sales team.
As Shure’s official distributor in Chile, the company seeks to support the brand’s presence by organizing activities that bring technical knowledge and experience closer to industry professionals.
“For us, it is very important to create these kinds of opportunities in Chile. At MMT, we want our customers, professionals, technicians, and those who are still training to have access to firsthand knowledge and become familiar with the tools currently available to address the challenges of professional productions. Training is a fundamental part of our industry’s development,” said Chris Burgos.
The presence of students and educators alongside working professionals also helped connect different stages of learning and experience. For those beginning to work with wireless systems, these sessions represent an opportunity to learn about procedures and tools used in the industry. For technicians and engineers, they offer the chance to update their knowledge and exchange experiences with specialists.
Listening to the market is also part of learning
Training sessions also provide manufacturers with an opportunity to gain firsthand insight into the concerns of those who use their technologies.
The needs of a production company, a live show operator, or a professional specializing in audiovisual installations can differ. Bringing these experiences together makes it possible to identify challenges that arise in different working environments.
Álvarez highlighted the importance of this dialogue and its connection to the development of new solutions.
“That is what we call synergy. When we become aware of the market’s needs and people share their situations, commitments, and requirements with us, we pay close attention so that we can continue developing technologies.”
The specialist’s perspective helps illustrate the value of these gatherings in an industry where the evolution of systems must keep pace with the needs of those who use them.
From this perspective, the activities in Santiago and Temuco also helped strengthen the relationship between Shure, MMT, and Chile’s professional community, bringing together technical knowledge, operational experiences, and different perspectives on working with wireless audio.
Knowledge as part of industry development
Technical training is particularly important in an environment where professional systems continue to incorporate new features, integration capabilities, and management tools.
For those working in live shows, events, installations, or audiovisual projects, understanding these technologies allows them to make better-informed decisions and make more effective use of available resources.
The sessions organized by MMT with the participation of Rubén Álvarez brought Shure’s expertise closer to professionals and future specialists in two Chilean cities, expanding opportunities for interaction between the manufacturer and its users.
The outcome offers a reflection on the role of education in professional audio: understanding technology is important, but so is creating spaces where experiences can be shared and the needs of those who work with it can be heard.
