Argentina –Following its arrival in the Argentine market, QSC continues to strengthen its local development alongside GLO Pro Audio. Its first participation in CAPER provided an opportunity to showcase the brand’s portfolio, introduce the new CB10, and reinforce a strategy based on close relationships with industry professionals, training, and technical support.
QSC’s arrival in Argentina marked the beginning of a new chapter for the brand in the country. Months after its official introduction alongside GLO Pro Audio, its participation in CAPER Show Buenos Aires provided an opportunity to demonstrate how this process is progressing, with a product offering designed to meet the needs of different market segments and a local structure focused on direct engagement with industry professionals.
For Matías Nobili, from GLO Pro Audio, this first participation in the trade show represented an opportunity to bring together QSC’s different solutions in one place and introduce them to visitors from across the country.
“Being able to present QSC for the first time at CAPER alongside GLO Pro Audio was a great source of satisfaction. We had the opportunity to showcase our entire portfolio, from the CP and K Series to the KC columns and line arrays, which we also managed to rig overhead,” Nobili said.
New solutions for different needs
Among the featured products was the QSC CB10, a portable system with a rechargeable battery and app-based control, expanding sound reinforcement possibilities in spaces where autonomy and ease of installation are essential.
Its Bluetooth connectivity allows users to operate without relying on a wired audio connection, while battery power makes it easy to use in locations where a nearby electrical outlet is not available.
The KC column systems were also part of the exhibition. Matías particularly highlighted their usefulness for corporate events and applications requiring practical configurations, with the ability to link up to four units via Bluetooth.
The diversity of the portfolio resonated with visitors to the trade show. GLO Pro Audio welcomed professionals from Buenos Aires and various provinces, working in churches, cultural centers, nightclubs, theaters, auditoriums, and corporate projects.
This engagement with different sectors helped identify needs ranging from compact, portable solutions to larger-scale systems for installations and events.
A growing presence through training and support
Beyond the product exhibition, QSC’s development in Argentina continues to be supported by the work GLO Pro Audio carries out through its showroom, conceived as a meeting place where visitors can explore the systems, conduct listening tests, and receive technical advice.
“We continue to welcome many people to our showroom to provide training, hold listening sessions, and discuss projects,” Nobili noted.
This support makes it possible to work alongside professionals as they assess their needs and select the most suitable solutions for each application, an aspect that forms part of the brand’s positioning strategy in the country.
This development also extends to the product portfolio. Nobili announced that new product launches will arrive over the coming months and into part of 2027, expanding the options available to the professional market.
From its official introduction to its first participation in CAPER, QSC is beginning to build its own track record in Argentina. With GLO Pro Audio as its local partner, the brand’s development is progressing through product availability, technical training, and increasingly close relationships with professionals across different regions of the country.
Credits
Cover Photo: LATAM STAGE
Inside Photos: LATAM STAGE
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