What began as a commitment to a technology that was still underdeveloped in the Peruvian market has become one of the most interesting evolutions in the world of live entertainment.
Together with Novolite and with Vitalaser as one of its main users, Laserworld has accompanied the growth of an industry that now demands more power, greater precision, and increasingly higher safety standards. The recent arrival of the first PL-70 units in Latin America marks a new chapter in that story.
For many years, lasers played a secondary role in live entertainment. They were an attractive visual complement, but far from the prominence held by lighting, video, or special effects.
That reality began to change as major international festivals raised their visual standards and designers discovered new ways to integrate lasers into the narrative of live shows.
In Peru, that transformation was still in its early stages when Laserworld joined Novolite’s portfolio. For Alarico Sánchez, CEO of the company, incorporating the brand meant investing in a technology whose true potential had yet to be developed in the local market.
“Six or seven years ago, we saw the potential of the brand. We knew Laserworld’s track record, and we also knew the Sollinger family. We believed in their vision for the development of this technology and in the way they understood the market,” explains Sánchez. “When we decided to bring the brand on board, we knew the growth would be gradual, but we also knew it was the right path.”
More than simply adding a new product line, the challenge was to promote a technological category that had virtually no professional presence in the country. To achieve this, Novolite focused on training, technical consulting, and ongoing customer support, promoting the responsible and professional use of laser systems.
Over the years, that commitment also began to be reflected in the scale of productions. International riders raised their requirements, and laser systems started to play an increasingly important role within visual designs.
“Before, you would see setups with six or ten lasers. Today, we are talking about twelve, eighteen, twenty-four, or more than thirty units working simultaneously. International riders are becoming increasingly demanding and require solutions capable of delivering power, precision, and reliability in any scenario.”
In that context, Laserworld supported an evolution that went far beyond the equipment itself. The brand became a tool for raising the technical level of productions, promoting a working culture where training, safety, and visual quality advance at the same pace as technology.
From Training to the Main Stage
And it was precisely that educational approach that became one of the pillars of Laserworld’s growth in Peru.
Unlike other segments of the entertainment industry, professional laser technology requires specific knowledge, safety protocols, and proper planning for each application. That is why Novolite decided to provide support far beyond the sale.
“We want to support our customers from start to finish,” explains Sánchez. “We participate in consulting, project development, training, installation, programming, and post-sale support. That is how we understand our work today.”
This 360-degree vision has allowed specialized companies such as Vitalaser to grow by incorporating new technologies with the technical backing needed to take on increasingly ambitious projects.
Today, the rental company participates in some of the most important events on the Peruvian circuit, including productions associated with artists and internationally renowned festivals such as Martin Garrix, David Guetta, Ultra, and other major electronic music events.
But the journey began much more modestly.
“Vitalaser started by acquiring 10-watt systems. Then they moved to 15 watts, later to 30 watts, and now they are reaching the PL-70. That growth also reflects how the market has evolved and how the needs of live productions have changed.”
This progression helps explain why the arrival of the new PL-70 units is especially important for the local industry. It is not simply about adding more power, but about responding to productions that increasingly demand higher levels of visual impact.
“The requirements of live shows have changed tremendously. Before, productions worked with six or ten lasers. Today, we are talking about twelve, eighteen, twenty-four, or more than thirty units working simultaneously in a single production,” he points out.
PL-70: A New Generation for Large-Scale Productions
The incorporation of the first Laserworld PL-70 units in Latin America represents one of the most significant milestones in this growth process.
Designed for touring applications, outdoor festivals, and large-scale productions, the PL-70 delivers 70,000 mW of power, IP65 protection for outdoor use, a ShowNET control system, and advanced integration capabilities through DMX, Art-Net, LAN, and ILDA.
Its combination of power, optical precision, and operational stability makes it a particularly attractive tool for large-scale productions, where visibility and range are determining factors.
“Vitalaser was looking for a powerful, reliable laser capable of meeting any international rider,” explains Sánchez. “They compared different alternatives and ultimately decided to invest in the PL-70 because it was the solution that best met their needs.”
The systems were originally scheduled to debut at Ultra Peru, but logistical issues related to international shipping prevented them from arriving in time for the event. However, they are already part of the planning for the next major productions taking place in the country.
And the applications go far beyond electronic music.
Although major festivals represent one of the most visible environments for this technology, the new PL-70 units are also finding their place in urban branding projects, brand activations, and large-scale architectural interventions.
“Today we can develop applications that simply were not possible before. We have carried out projections on buildings, special activations along the Costa Verde, and projects for brands looking to create visual impact over long distances.”
Even the ability to project logos and graphic elements onto natural surfaces or urban structures opens new opportunities for advertising campaigns, corporate events, and outdoor immersive experiences, significantly expanding the traditional role of lasers within the entertainment industry.
Technology, Safety, and Support as Pillars of Growth
If there is one concept that appears repeatedly when Sánchez talks about Laserworld, it is responsibility.
As power increases, so do the demands for safe operation. For that reason, Novolite has built a large part of its strategy around the implementation of best practices.
“We do not simply place a laser in a nightclub and point it at the audience. We do not work that way,” he states. “We make sure users fully understand how to operate the equipment before incorporating it into their productions.”
The new PL-70 units include advanced protection systems, including emergency stop mechanisms and functions designed to ensure safe operation in professional environments.
Added to that technical support is another aspect Sánchez considers fundamental: the ongoing relationship with the manufacturer.
“The response to any inquiry or need has always been immediate. We are very happy with the attention we receive and the respect they have for our market. That support is also an important part of the growth we are experiencing.”
For Novolite, this relationship with Laserworld has been key to consolidating the brand’s presence.
The first four PL-70 units are already part of Vitalaser’s inventory, and plans include adding more systems in the short term.
“We are convinced that the market will continue to grow,” concludes Sánchez. “Our goal is for productions in Peru to have access to the same technological and visual level we see on the world’s biggest stages.”
After six years of work and market development, the arrival of the PL-70 does not represent a destination for Laserworld in Peru. Rather, it confirms that professional laser technology has already found its place within the country’s major productions and that there is still a long road ahead.
