USA – AVIXA is partnering with Futuresource Consulting, a global market research and consultancy firm, to offer deep dive studies that analyze pro AV demand in education and corporate markets. The studies will include end users and technology buyers as well as integrators. Through this partnership, AVIXA and Futuresource Consulting will provide objective and clear market insights for key pro AV verticals. This research complements AVIXA’s five-year supply-side industry forecast for products and services.
“By combining our access to the total industry ecosystem and our pro AV expertise, AVIXA and Futuresource will create a series of landmark reports, providing a deep-dive analysis of the education and corporate pro AV markets, including analyzing buyer demand and channel expectations,” said Michael Sullivan-Trainor, AVIXA Senior Industry Analyst, “At a time when the industry is evolving to experience-centric design for pro AV solutions, understanding end user demand is more critical than ever.”
AVIXA will work with its membership, combined with Futuresource’s buyer decision maker sources to build a complete picture of education and corporate pro AV demand and expectations.
“Futuresource’s global research capabilities and extensive knowledge of the education and corporate markets combined with AVIXA’s deep engagement with the pro AV community create a unique opportunity to provide the industry with an unparalleled view of the factors shaping demand, technology adoption, and investment priorities across education and corporate pro AV markets,” said Alistair Johnston, Principal Analyst, Futuresource Consulting. “We are delighted to be partnering with AVIXA”.
AVIXA and Futuresource will begin by co-developing a report focused on the North American education market. The report, which will be released in the fourth quarter of 2026, will be based on a combination of Futuresource Consulting’s decision maker data from its annual survey along with AVIXA’s membership survey.
In addition, AVIXA and Futuresource will produce a corporate enterprise study, which will explore enterprise pro AV strategies, including collaboration spaces, enterprise broadcast, utilization of pro AV in additional use cases, and the current use of and implementation path for artificial intelligence in pro AV design, implementation, and operations. This study will be launched in 2027.
