Argentina – MESS 360 officially announces the launch of a new edition of WORKSHOW, the event that since 2015 has brought together professionals, artists, companies, institutions, and students to drive the development of the entertainment and multimedia industry in Argentina. The event will take place over three days at C-Art Media: the WORKSHOW exhibition will be held on September 1 and 2, while the WORKSHOW Auditorium will host talks and workshops from August 31 to September 2.
On Thursday, June 4, the WORKSHOW launch event will take place with the participation of YAMAHA, Audio-Technica, Sony Music Argentina, FaroLatino, Mega 98.3, Billboard Argentina, MICA, Unión de Músicos Independientes, AAAPAC, CAPTE, Red Federal de Teatros, LUXTOR, Estudio Panda, Fundación Besares, Leggio Sonido, Import Music, Universidad Nacional de Quilmes, and EMBA, among other key players in the sector.
In addition, journalist Maxi Martina will be responsible for the musical programming with a vinyl selection using Audio-Technica turntables. There will also be listening stations featuring ATH-M50X headphones for binaural Dolby Atmos music playback, as well as Series 20 and Series 40 studio microphones from the brand.
This new edition is part of the celebration of a decade of sustained growth. Since 2015, WORKSHOW has established itself as a vibrant community that promotes the exchange of experiences, the generation of business opportunities, technological innovation, and the education of new generations. Throughout these years, the event has brought together more than 150,000 attendees, over 250 national and international brands, and has hosted more than 150 workshops, clinics, and masterclasses, in addition to featuring more than 100 speakers and multiple streaming broadcasts.
The 2026 edition will take place at C Art Media and will feature an expanded proposal that includes more than 1,000 m² of exhibition space, an auditorium with capacity for 100 attendees, a business area, private meeting rooms, instrument testing spaces, and stages for live showcases. WORKSHOW 2026 offers a comprehensive experience that combines different areas designed to enhance the development of the industry. Through spaces focused on sharing experiences, generating business opportunities, technological innovation, and education, the event promotes community building and strategic networking among its participants.
WORKSHOW is thus positioned as a strategic space where the community can share developments, present products, build partnerships, and create business opportunities, reaffirming a path that has been collectively built over more than a decade.
MESS 360 (Media Entertainment Services & Solutions 360) is dedicated to promoting and consolidating service initiatives aimed at raising the standards of the entertainment and multimedia industry through knowledge, technological innovation, and collective development. With a focus on education, development, production, and immersive technologies, the company drives initiatives such as WORKSHOW, XB – Experiencia Besares, L-ISA Auditoría, Dolby Atmos CSP, and Dolby Institute, creating spaces for training, experimentation, and professional networking.
With this new edition, MESS 360 and WORKSHOW renew their commitment to continue strengthening the local industry and projecting it onto the global stage, consolidating an ecosystem where art, technology, and innovation converge to create the future.
