Eight stadiums and a 360° stage on J Balvin’s most recent tour across Colombia put the technical capabilities of an entire industry to the test. Behind every show, the partnership between Pérsival Producciones, Meyer Sound, and Audio Concept Colombia made possible a sound experience designed to envelop thousands of people with the same precision, no matter where they were seated inside the venue.
Colombia – When discussing major stadium tours, the conversation usually focuses on the artists. However, behind every production there is a vast technical structure responsible for transforming an idea into a real experience for the audience.
In the case of J Balvin’s tour across Colombia, the challenge was particularly ambitious. The project began with Ciudad Primavera in Medellín and later traveled to Bogotá, Cali, Pereira, Cúcuta, Bucaramanga, Barranquilla, and Cartagena, bringing a stadium-format production rarely seen in the country. Beyond the sheer scale of the venues, the real challenge was delivering an international-level experience to cities where productions of this magnitude are not commonly staged.
“We wanted to demonstrate that a production like this could tour Colombia without losing scale, quality, or impact,” explains Mauricio Agudelo, CEO and legal representative of Pérsival Producciones.
But this story does not begin with J Balvin.
A story of growth, trust, and technological evolution
To understand why Pérsival was able to take on a project of this magnitude, it is necessary to go back three decades. Founded in Medellín in 1995, the company has become one of Colombia’s leading technical production providers, supporting the evolution of the entertainment industry from its earliest stages to today’s international-level productions.
Throughout that journey, one of the company’s most important relationships was the one built with Meyer Sound. “My gratitude will always be with Meyer Sound because they supported us from day one. It is very easy to back an established company, but when they decided to support us, we were a much smaller company that was still building its path,” recalls Agudelo.
Over the years, that relationship grew alongside the company itself. What began as a technological investment evolved into a long-term collaboration that supported Pérsival’s professional growth and enabled it to take on increasingly complex projects. Today, the company operates one of the most significant production infrastructures in Colombia, with the operational capacity to meet the demands of the region’s most ambitious shows.
The pandemic also became a turning point. The company began developing projects in the United States, established Pérsival LLC, and participated in large-scale tours and productions, including work in iconic venues such as Madison Square Garden. That experience allowed the company to incorporate new processes, working methodologies, and operational standards that are now part of its DNA.
“We learned a great deal working in the United States. We learned organization, discipline, planning, and processes. But we also realized that we could maintain our essence, our close relationships, and our ability to always go the extra mile in service.”
A 360° stage bringing the show across the country
Beyond the dimensions of the tour, the true challenge lay in the show’s configuration.
Unlike a conventional concert, the stage was located at the center of the venue, completely surrounded by the audience. Spectators were positioned in grandstands, VIP sections, suites, and interior areas, requiring an audio system capable of covering all directions simultaneously.
“The biggest challenge was designing uniform coverage for all those spaces,” explains Agudelo. “In addition, the placement of the audio towers was conditioned by the visual design of the show. We were told where they had to be located, and from there we had to solve the entire system. There were arrays aimed toward the outer grandstands and others directed toward the interior audience. It was like having multiple stages operating at the same time,” he notes.
Technical development was led by Pérsival’s team, including Jefferson Ramírez, Fausto Castaño, Daniel Arenas, Andrés Muñoz, and Víctor Londoño, with additional support from Mauricio “Magoo” Ramírez, a key figure within the technical ecosystem, who together with Oscar Barrientos and Juan Carlos Yepes provided specialized support throughout the different stages of the project on behalf of Meyer Sound.
One of the most complex aspects was the behavior of the subwoofers within a completely circular configuration.
“We tested different solutions. Some worked very well for certain areas but created gaps or excessive energy concentrations in others. We ultimately chose to stack the subwoofers in four towers strategically positioned around the stage, and that proved to be the solution that provided the best coverage,” acknowledges Agudelo.
The goal was to ensure that the audio experience was virtually identical for every attendee. “What we aim for is that the difference between someone standing close to the system and someone sitting in the farthest grandstand is minimal. We want everyone to have the same experience.”
The Meyer Sound ecosystem behind the experience
To deliver a project of this nature, it was not enough to have a large audio system. It was necessary to have different tools capable of responding to specific needs within the same venue.
That is why the deployment brought together one of the most comprehensive demonstrations of the Meyer Sound ecosystem recently seen in Latin America.
The main system consisted of LEO arrays, complemented by LYON, PANTHER, LEOPARD, LINA, UPQ, Ultra-X40, as well as 1100-LFC and 900-LFC subwoofers, all integrated through Galaxy processors.
The range of solutions used was so extensive that it became the subject of an ongoing joke within the team. “I used to tell Juan Carlos that this looked like a Meyer Sound dealership. We practically had the entire product line working on the same project,” Agudelo comments with a laugh.
Beyond the anecdote, that diversity reflects one of the brand’s greatest strengths: the ability to integrate systems designed for completely different applications into a single audio architecture.
“One of the advantages of working with Meyer Sound is that its products are acoustically compatible from their original design. You can combine different models and have them work together naturally. That simplifies calibration and system commissioning enormously,” highlights Juan Carlos Yepes.
The infrastructure also incorporated digital distribution through fiber optics and a network of Galaxy processors strategically positioned throughout the venue. This architecture optimized signal distribution, accelerated system tuning times, and maintained precise control over every section of the system.
“There are a huge number of loudspeakers pointing in different directions, but when you walk through the stadium the experience remains remarkably consistent. That’s where the real magic of the system and the engineers’ work becomes evident,” says Yepes.
In this process, Audio Concept Colombia played a fundamental role. Beyond supplying technology, the company provided local technical support, specialized assistance, and immediate response capabilities that proved essential for a tour of this scale.
“We have always had a very close relationship with Meyer Sound, but having Audio Concept in Bogotá gives us greater operational capability. Having local inventory, specialized engineers, and real-time support is something of tremendous value for those of us working at these production levels,” emphasizes Agudelo.
For Yepes, projects like this demonstrate the level the Colombian industry has reached.
“What Pérsival is doing today is on par with the most important tours in the world. There is nothing to envy from major international companies. The level of professionalism, technical preparation, and execution they have achieved is truly impressive,” he states.
And perhaps that is the most important conclusion of this entire story.
Because the growth of artists such as J Balvin, Karol G, Maluma, Feid, and Ryan Castro has not only transformed Colombian music. It has also driven the development of technicians, engineers, production companies, manufacturers, distributors, and professionals who today make world-class productions possible from Latin America.
“The artists have grown, but so has the entire chain working behind them,” concludes Agudelo. “And that is something that fills us with pride.”
J Balvin’s stadium tour is a tangible demonstration of that evolution. Because the success of Latin American music has also driven the development of those working behind the scenes: engineers, technicians, designers, and companies capable of delivering every production to world-class standards.
And in every city, every stadium, and every technical detail of this tour, Meyer Sound, Audio Concept, and Pérsival Producciones left one certainty: excellence is no longer a goal for the Latin American industry—it is already part of its present.
