Germany – Projective, a software provider that brings structure to post-production workflows for broadcasters, creative agencies and production facilities worldwide, is pleased to announce its participation in the upcoming IBC2026 at Stand 7.D12, Hall 7, September 11–14, 2026, at RAI Amsterdam.
At this year’s show, Projective will showcase new groundbreaking additions to its production asset management solution, Strawberry. Engineered to eliminate the cost and chaos of modern post-production, these upcoming innovations will revolutionize how teams find content, unify distributed operations, and spin up complete cloud production environments in hours instead of weeks.
“Post-production is under real pressure. Budgets are tighter, deadlines are shorter, and teams are smaller than they were two years ago,” says Derek Barrilleaux, CEO, Projective. “What rarely gets said out loud is that the biggest cost isn’t hardware or headcount; it’s chaos. Every hour spent hunting for a clip, every duplicated asset, every stalled approval is margin leaking out of the business. Our customers are reclaiming up to 20 hours per user, per week, by removing that operational waste. At IBC2026, we’re not just showing new tools. We’re showing teams how to do more with less, and scale with confidence.“
Innovation that changes how post-production teams work
Projective is unveiling three major innovations designed to eliminate operational chaos and streamline complex post-production workflows:
- AI-Powered Visual Search with Shot Detection: Building on the platform’s advanced media intelligence capabilities, this feature automatically detects shots across footage, allowing editors to jump directly to the exact frame they need rather than wasting hours scrubbing through material. Combined with contextual, descriptive search, teams can locate precise clips in seconds, even within vast content libraries, completely eliminating the need for tedious manual tagging or guesswork.
- Single Pane of Glass for Multisite Management: As post-production increasingly spans multiple locations and infrastructures, managing separate Strawberry instances individually adds significant operational overhead and risk. This new unified interface centralizes control, letting teams monitor and manage every instance, across cloud, on-premises, disaster recovery, archive, and remote physical locations, from one comprehensive view. The result is total operational control. Disconnected systems and locations become federated and centrally managed.
- Strawberry Skies Starter Bundle: A fully hosted, all-in-one cloud post-production platform priced at €2,000 per month. Tailored specifically for smaller teams and temporary productions, this comprehensive bundle integrates project and asset management, active and archive storage, AI-powered search and transcription, and native review and approval into a single subscription. With no servers to rack and no hardware to maintain, teams can get up and running in hours and seamlessly scale later without disrupting their existing setup.
These solutions reflect Projective’s continued focus on turning fragmented, manual workflows into structured, scalable operations that hold up under real production conditions.
“Each of these innovations solves a problem our users live with every day,” says Marco Stahl, Product Owner and Co-founder, Projective. “Visual search solves the perennial problem of finding untagged rushes. With their entire untagged content pool now discoverable, editors can find and reuse clips much more quickly. The single pane of glass gives engineers one place to manage a distributed environment, whether it’s cloud, on-premises, or both. And the Skies Starter Bundle packages everything a growing team needs into one subscription they can deploy in hours. We built these to make the platform smarter, faster, and far easier to run at scale.“
