Proel strengthens its presence in the Panamanian market through a new distribution partnership with DAP.

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Italy – Proel is pleased to announce the appointment of DAP (Distribuidora Audiovisual Pro, S.A.) as its new official distribution partner in Panama, further strengthening the Group’s presence in the Central American market.  

Based in Panama City, DAP is a company specialized in the distribution of professional audio, video and lighting solutions.  The company works closely with retailers, AV integrators and installers, supporting professional projects across a wide range of applications, from corporate and commercial environments to education, culture, events and live productions.  

Under the new agreement, DAP will distribute a selection of Proel Group brands in the Panamanian market: PROEL SOUND SYSTEMS, PROEL STAGE EQUIPMENT, EIKON, AXIOM and ITALIAN STAGE.   The portfolio brings together a comprehensive range of professional solutions covering sound reinforcement, stage equipment, microphones and audio solutions, as well as professional systems for live events and installations.  

“We are delighted to welcome DAP to the Proel distribution network,” says Alessio Foti, Co-CEO of Proel. “Their knowledge of the local professional AV market, their focus on integrators and resellers, and their approach to technical and post-sales support make them a valuable partner for developing our brands in Panama. We look forward to working together to create new opportunities for Proel and our partners in the region.”  

DAP’s distribution model combines product availability, technical expertise and local support, including logistics, training and post-sales service. The company also aims to connect international manufacturers with a qualified network of integrators and resellers throughout Panama and the wider Central American region.  

The partnership marks a further step in Proel’s international development and will provide customers and professional users in Panama with direct access to an expanded portfolio of Proel Group solutions, supported by a local distribution partner.  

The partnership is effective immediately.


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