Astera has appointed Procom Middle East as its exclusive distributor in the GCC stage and events market. The partnership aims to expand the manufacturer’s footprint across the Middle East by leveraging Procom’s extensive AV and lighting distribution network, driving Astera’s regional growth.
The GCC countries, or Gulf Cooperation Council countries, are a group of six Middle Eastern nations: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. These countries share close ties due to their geographic proximity, similar political systems, and common objectives.
“We are thrilled to be partnering with Procom Middle East to strengthen our presence in the GCC,” said Sebastian Bückle, chief sales officer at Astera. “The team at Procom has the regional knowledge, technical expertise and passion for lighting that perfectly align with our brand values. Together, we aim to bring unparalleled service and support to professionals seeking high-quality wireless lighting systems in the region”.
Charbel Zoghbi, commercial director at Procom, added: “Astera is a leader in wireless lighting innovation and we are thrilled to add its products to our distribution portfolio. Astera’s solutions, including their comprehensive range of practical accessories and rigging tools, complement our existing offerings and meet the growing demand for flexible, reliable and high-performance lighting systems in the GCC. We look forward to building a strong and successful partnership.”
To commemorate the alliance, Procom will host an Astera Open Day at its Dubai experience centre. The event will serve as a hands-on showcase of the brand’s latest solutions, while providing networking opportunities with the Astera team and industry professionals. More information and event registration will be announced on the distributor’s website.
Astera’s full product line is available for demonstration at the Procom Experience Center, where customers can see the technology in action and get insights directly from the distributor’s lighting and wireless technology specialists.
