PIPET RENTAL is the leading company in the Argentine market for wireless audio equipment rental. Its fundamental pillars, on which PIPET RENTAL was built, are providing cutting-edge equipment and a great team of professionals and experts in the field. This, combined with a passion for providing the best service every day, has allowed the company to gain significant prestige in Argentina and the Southern Cone.
PIPET’s facilities are strategically located in the audiovisual district in the Chacarita neighborhood, within the Autonomous City of Buenos Aires. It is a highly accessible area close to various local market venues, such as the Movistar Arena, one of the most important clients of the wireless technology provider applied to professional audio.
In its own two-story building, occupying 160 m2, the company ensures order and organization, with specific areas for each type of product in its wide range of equipment, as well as areas for product maintenance and logistics.
Over the years, and as a result of continuous efforts to provide high-standard service and primarily invest in its country, PIPET RENTAL has formed an excellent team that now includes six professionals divided between operational and administrative areas, plus between eight and fifteen technicians, depending on the seasonal demand for services.
PIPET RENTAL was founded in March 2010, with the premise of “finding solutions” to the issues faced by its founders, Ramiro Alonso and Daniel Itelman, due to their daily work in the theater world. “We knew we wanted to work together and understood from the initial moment that this was the right space since we noticed a significant lack of excellent service in the market, a team that wanted to give its best every day,” commented Alonso.
In 2021, as part of a new effort to expand the company’s horizons and incorporate more technology into its offerings, the company decided to bring another great industry professional into the partnership. Since then, PIPET RENTAL has been integrated by Ramiro Alonso as Managing Partner and General Director; Daniel Itelman as Managing Partner and Director of Administration and Finance; and Gustavo Aluan as Director of Operations.
The years of experience and the great work done over all these years have led PIPET RENTAL to become a leading company and one of the most chosen in the market, which not only makes its members proud but also drives them to continue their efforts to provide a service with the highest standards every day.
“Although our main market is concerts, in which we are undisputed leaders, about six years ago we started to expand into the corporate world and open TV, sectors where we were also able to demonstrate once again that trusting PIPET RENTAL as a provider means having the certainty of a great backup and solutions to challenges,” Ramiro assured.
The quality of service of PIPET RENTAL has transcended borders. The path traveled by the company has led it to work in most South American and Central American countries, and in 2020, it also reached Mexico and the United States by performing the “Gracias Totales” tour by Soda Stereo.
During 2023, as part of the “Disney 100 en Concierto” show, PIPET RENTAL was present in Colombia, Ecuador, Guatemala, Panama, Peru, and Puerto Rico.
On the other hand, it is worth noting that PIPET has ventured into a “joint venture” with a company from the Oriental Republic of Uruguay, thanks to which they are covering the entire Uruguayan territory.
Each step that PIPET RENTAL has taken has been with SHURE as its battle horse. In this regard, Ramiro Alonso confessed that “in our effort to always offer the best service to our clients, and knowing that the quality of our equipment must be up to par to achieve these standards, we decided to test products from different brands to ensure we chose the right strategic partners. After that journey, we concluded that SHURE, due to its technology, quality, fidelity, and the durability of its equipment, should play that role.”
“Always keeping in mind our goal of remaining market leaders, and being, as I mentioned, SHURE a strategic ally for us, we decided to date to have a wide stock of products from that brand, which allows us to meet the existing demand. Among these products, we have 36 channels of PSM1000, 60 P10R beltpack receivers, 45 channels of AD wireless microphone systems, 20 AD1, 30 AD2, 50 personal monitoring systems In-Ear PSM900, 60 P9R, 12 P9HW, 4 P6 HW, 1 AXT 600, 50 rechargeable batteries, 20 combiners between 421 and 821, 10 microphone distributors, 50 QLXD channels, 40 QLXD2 handheld transmitters, 40 QLXD1 bodypacks, 40 UR4D channels, 40 UR2 transmitters, and 40 UR1 bodypack transmitters,” Alonso described.
South America is a region with a great offer and demand for live shows, also boosted by what was observed as a rebound effect after the pandemic. Each of its countries has a well-defined musical culture that can be identified by just hearing the first chords. The need for live events is a constantly growing demand. The “showbusiness” industry in countries like Argentina, Brazil, Colombia, and Mexico shows a considerable size within the region.
The General Director of PIPET RENTAL highlighted that “thanks to our years of experience and the reputation we have built, we receive recurrent proposals from the established clients we have, so when starting a new project, they also contact us because they know that we usually start the biggest challenges with new SHURE equipment. A great example of this was the Soda Stereo tour, for which we added 10 new units of PSM1000 to our stock, which were premiered during the tour.”
During 2023, PIPET has participated in projects with different technical demands, totaling over 500 events with SHURE products up to August.
“Although we had many standout events this year, we believe that the largest event was the Premios Gardel delivery, where we provided 58 P10R wireless receivers and 36 Axient Digital channels,” Alonso analyzed.
This event, one of the most anticipated by the Argentine music industry, took place on Tuesday, May 16, at the Movistar Arena. To address the various technical challenges of an event like the Premios Gardel, the different SHURE products assigned were used primarily on stage, both for capturing instrument sound and for the voices of hosts and award winners. Additionally, they were provided for interviews on the red carpet and press rooms.
“In an award ceremony for music, the sound must be impeccable, and that is why we understand why they trusted PIPET RENTAL. Specifically, our SHURE equipment was used to achieve the best sound quality for the bands participating in the event, the hosts, the award winners, and the interviewers,” Ramiro detailed.
Although, to a greater or lesser extent, all permanent staff contribute to all projects undertaken by the company, in the case of the Premios Gardel, Mauro Temperato stood out as the operations manager and Laura Saltamartini who coordinated the assembly and review of equipment, ensuring compliance with PIPET standards and client demands. On the other hand, Emiliano Riccio and Daniel Itelman provide constant support from administration, managing permits and necessary insurance, and actively participating in logistics. Fabio Cazzaniga was responsible for logistics, meeting delivery schedules and equipment retrieval tasks.
Joaquín Fontana led the project, with Gustavo Aluan, Astrid Noval, and Juan Castañeda being key members of the technical team who ensured a service that met the demands of an international show.
Referring to the brand’s qualities, Ramiro Alonso considered that “SHURE, like any company that produces at that level, has many qualities to highlight. However, trying not to fall into the simplicity of emphasizing sound quality, RF stability, etc., and focusing specifically on the benefits it provides us, we believe that the ease with which equipment can be added using few antennas is the major differential. Being dynamic is very important due to the immediacy required to resolve issues during a show. SHURE products allow quick identification and adjustment of each device, groups of devices, or characteristics that need adjustment.”
Over the last 13 years, PIPET RENTAL has been an unwavering ally of SHURE. The synergy between both companies has led to successful events. The Argentine company knows the DNA of each product developed by the American company perfectly. That love for SHURE makes it difficult for Ramiro Alonso to choose the best product in his inventory.
“All the products we choose to add to our offer are those we like and consider will ensure the best performance for our clients. However, if we had to highlight some of them, they would be, first, the SHURE UR microphones, which are among our favorites; one of them has accompanied us practically since our beginnings and continues to offer the same performance as the first day. Second, we believe that the IEM PSM1000 is the product of the moment, the most modern, and provides impeccable performance; we consider it to be the equipment our clients choose when they want to stand out and have the best option available in the market. But it would be unfair not to mention the high-end products like Axient Digital and PSM 1000, which have maximized practicality. Working with online systems and real-time parametric modification offers many advantages, such as automatic frequency changes, avoiding micro-cuts, minimizing stability risks, among others,” Alonso acknowledged.
The professional market recognizes that PIPET RENTAL is an undisputed leader and the first choice among large events and shows, as well as for any size project in Latin America. For this reason, Alonso and his team continue to seek solutions to market demands, always with the support of SHURE technology.
