USA – Dolby Laboratories and NBCUniversal announced that Peacock will stream Telemundo’s live FIFA World Cup 2026 Spanish-language coverage in Dolby Vision and Dolby Atmos with Dolby AC-4. This marks a streaming first that changes what it means to watch the world’s most popular sporting event. All 104 matches will be delivered with vivid detail and electrifying sound that make every moment feel like fans are right there on the pitch.
NBCUniversal and Dolby have spent a decade together pushing the boundaries of live sports. This latest collaboration went even deeper. Over a year of joint engineering, the two teams worked to fine-tune the way Peacock brings Dolby Vision to live sports, combining Dolby’s latest streaming tools with NBCUniversal’s expertise in native HDR production. From the moment the signal leaves the pitch, every frame is purposely designed to deliver an astonishing picture.
This also marks the first commercial deployment of Dolby AC-4 by a video streamer. Dolby AC-4 delivers crystal-clear sound with up to 50% greater efficiency than traditional codecs, enabling the ability to deliver Dolby Atmos at the highest possible fidelity.
“There is no bigger stage in sports, and now Peacock viewers will experience every moment the way it was meant to be seen and heard,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “From the energy of the crowd to the emotion on the field, every goal scored, Dolby helps bring fans closer to the experience.”
“As the leader in live sports streaming, Peacock is known for our unmatched reliability and quality,” said David Bohunek, Senior Vice President, Global Video Engineering. “Fútbol fans will love watching Telemundo’s FIFA World Cup 2026 coverage on Peacock in Dolby Vision and Dolby Atmos with Dolby AC-4 – it’ll be a truly stunning viewing experience they can’t get anywhere else.”
Together, Dolby Vision and Dolby Atmos transform sports from something you watch into something you feel. Dolby Vision reveals every detail of the action with lifelike colors, sharp contrast, and richer depth – from the tears of joy on a goalkeeper’s face to the grass stains on a striker’s kit. Dolby Atmos delivers an immersive, multi-dimensional sound experience that puts you in the stadium: the roar of 80,000 fans, the metallic clang of the ball striking the goal post, the eruption of “GOAL!” after a big play. Dolby AC-4 will also provide streamers with the option to further enhance viewing experiences through dialogue enhancement and audio personalization. Watching sports in Dolby is the closest thing to being there.
