Novolite and MA Lighting join forces to offer advanced training and solutions in professional lighting in Peru. Within the framework of MA Week, the Peruvian company consolidates itself as a leader by providing cutting-edge tools and specialized training for entertainment professionals. This event highlights the importance of innovation and continuous technical development in the sector.
In the heart of Miraflores, Lima, is located Novolite, exclusive distributor of MA Lighting in Peru. With modern offices and a space designed to dazzle, the company opened its doors to MA Week, an event dedicated to those passionate about professional lighting.
Luigi Sánchez, marketing manager of Novolite, tells more about the history and vision of this company that lights up the Peruvian entertainment scene.
“We have fully renovated offices in the Miraflores district. We have a specialized showroom of 90m² and 7 meters high, designed for demonstrations and presentations of our professional lighting equipment, providing an immersive experience to our clients. We also have a large training room, fully equipped to develop technical training,” says Luigi proudly.
Novolite was born in 2012 with a clear mission: to offer high-quality lighting solutions for the entertainment sector in Peru. “It was a hard road due to the economic situation, little information about the equipment and the lack of spaces for professional training,” recognizes Sánchez.
However, thanks to strategic alliances with renowned brands and a comprehensive approach, they managed to position themselves as leaders in the market.
“The key is in training and in knowing both the local and international reality, as well as the entertainment market, a world that we are passionate about,” he adds. With this solid foundation, Novolite becomes a meeting point for those seeking quality, innovation and learning in the world of live entertainment.
The firm has established itself as a benchmark in the Peruvian market by offering professional lighting solutions that transcend sales. “We distinguish ourselves by marketing only leading and globally recognized brands, such as MA Lighting, Claypaky, Chauvet, Prolights, Fenix, Madrix, Antari, Laserworld and more,” explains Novolite’s marketing manager, and adds: “Our mission is to advise our clients in the best way. What sets us apart is our commitment to the quality and durability of our products, offering constant and personalized support.”
In addition, the work team is constantly evolving. “We continually train our collaborators to best support the professional lighting sector.”
Novolite has earned the trust of a wide variety of clients in the entertainment and production field, from the largest rentals in Peru to theaters, nightclubs, churches and television channels. Among their notable projects are the implementation of iconic spaces such as the Peruvian Japanese Theater, Plaza Norte Theater, La Plaza Theater, Pirandello Theater, and the Moyobamba Cultural Center. They have also worked with religious institutions such as the Agua Viva Church, the Christian and Missionary Alliance Church, and the Camino de Vida Church, as well as the Teatro España and Latina TV.
“We have provided consoles for massive festivals and high-level events, where precision and power of control are essential,” highlights Luigi Sánchez. MA Lighting equipment has become a standard for companies such as Dblux, Ilumina, LiveSystems, Rothmans and PowSang Sonido y Luces, standing out in projects where cutting-edge technology is a priority.
The relationship between NOVOLITE Novolite and MA Lighting began 12 years ago, when the Peruvian company detected a growing need in the local market.
“We identified the need for a high-level lighting control console for the local market. MA Lighting trusted us to be its official and exclusive distributor in the country,” says Sánchez.
Currently, Novolite has an inventory that includes models such as the grandMA3 light and the onPc command wing, in addition to the full-size version, all highly sought after for their advanced control and programming capacity.
“Customers in Peru choose MA Lighting consoles for their combination of robustness, reliability and ease of use. They offer an intuitive interface and a powerful control system that facilitates the creation of complex lighting shows with precision and flexibility,” confirms Luigi, with the confidence that comes from the approval of his clients.
And he adds: “Without a doubt, MA Lighting consoles dominate in concerts, television productions, theaters and large events “These consoles are used in entertainment applications, although we have seen an increase in their use for corporate events, where a high level of customization in lighting is sought.”
One of the technical aspects that console users highlight the most is their ability to manage multiple DMX universes simultaneously and with practically imperceptible latency. “This is essential for large-scale productions that require precise and fluid control,” says Sánchez.
In addition, their ease of integration with other platforms and control protocols positions them as a highly flexible and adaptable tool. This combination of technical performance and technological compatibility is what sets them apart in a market where versatility and precision are essential.
MA Lighting’s support for Novolite translates into solid technical and training support that covers both the internal team and clients. “Our staff regularly participates in international training, ensuring that they are always up to date with the latest innovations and technologies. This not only strengthens the team’s preparation, but also ensures specialized and efficient technical support for local needs.”
And as a result, Novolite has developed a robust after-sales service, backed by a highly qualified technical team. “With constant training, we ensure that we can offer a first-class after-sales service, with the most up-to-date knowledge on MA products and technologies,” adds Luigi Sánchez.
Lightingtech Conecta – MA Week was a key event organized by NOVOLITE with the aim of bringing MA Lighting technology closer to more professionals in the lighting sector in Peru.
During this event, training sessions, demonstrations and product presentations were held. “It is an opportunity to offer both theoretical and practical training to all levels of users, from beginners to advanced,” says Sánchez, “The trainings cover everything from basic programming to advanced control of lighting shows, always focused on making the most of MA Lighting consoles.”
In addition, the event is aimed at current users and potential clients, providing an immersive experience with real equipment in a work environment. “The purpose is for attendees to be able to interact directly with the consoles and learn how to use them in real work situations, covering everything from initiation to use, through intermediate programming, to advanced techniques for controlling large-scale shows.”
The support of MA Lighting for the organization of these trainings and events is fundamental. “Although the events are Novolite’s commercial initiatives, we have the technical and training support of MA Lighting to ensure that each activity is aligned with the highest standards,” says Luigi.
Without a doubt, Novolite’s relationship with MA Lighting has been fundamental for the company’s growth in the Peruvian professional lighting market.
The impact of MA Lighting products in the country is significant, especially considering the increase in the complexity and scale of shows. According to Sánchez, “we are convinced that the increase in the amount of equipment used in each show leads to a constant need to have control of information processing in a safe and stable way, and it is in this context that MA Lighting not only responds to current needs, MA Lighting is a brand that is constantly evolving, always at the forefront of technology, which allows it to offer its distributors and users cutting-edge tools.
MA’s support for its distributors not only facilitates the marketing of equipment, but also strengthens industry professionals. At the same time, it promotes greater professionalization of the sector in Latin America, allowing the market to develop responsibly and to keep up with the challenges and demands of the future.
