MMT Chile’s new offices became a meeting point for the technical community at a seminar that focused on MA Lighting consoles, networks, and applied training. With the participation of Paulinho Lebrão, Alejo Arce, and Simón Manríquez, the event combined experience, strategic vision, and shared knowledge.
On July 22 and 23, MMT Chile’s new offices in Las Condes, Santiago, became the technical epicenter of professional lighting. There, in its new training room for more than 50 people, an intensive seminar on MA Lighting networks and consoles was held, organized by the official distributor in the country and featuring a key regional and international representative of the brand.
During the two days of packed rooms, the Chilean technical community gathered to share knowledge, update concepts, and, above all, strengthen the bond between users, distributors, and manufacturers.
The event featured Paulinho Lebrão, a renowned Brazilian LD for festivals such as Rock in Rio, who led the seminar as a keynote speaker. Also participating were Simón Manríquez, head of lighting at MMT Chile, and Alejo Arce, regional sales manager for MA Lighting in Latin America, Spain, and Portugal.
“For MA Lighting, holding these types of seminars is very important because it allows us to get closer to users and operators,” said Alejo Arce, who also highlighted the value of having a leading figure like Paulinho leading the technical content: “It allows us to provide a person as distinguished as Paulinho with all his knowledge of how he uses MA systems to execute the most demanding festivals on the market.”
The focus of the seminar was clear: to look beyond the console and delve into the technical universe that enables its operation. The technical profile of the participants was varied: lighting designers, rigging technicians, band operators, and theater specialists, among others.
Paulinho, with his clear and accessible style, shared practical experiences based on his work at large-scale festivals, explaining how networks are organized, what type of cabling is used, how devices communicate with each other, and, above all, why it’s crucial to understand what’s happening behind the scenes in a control interface.
“Often we know something works, but we don’t know why or how,” Paulinho explained. “The idea is to share what happens behind the scenes, how a large event is organized, and what technical decisions we make to make everything flow. The more we can share what’s behind the console, the more the market grows. Information isn’t stored: it’s transmitted.”
Throughout the sessions, a participatory atmosphere was generated. “Each person asked a different question and each person has their own concerns,” Paulinho commented. He added: “I think everyone was surprised when we talked about network cables, for example: that there are several types, and that you don’t need the best in the world for your system to work well. These are things that no one explains, and that make a difference in everyday life.”
Representing the local organization, Simón Manríquez emphasized the importance of the meeting, both in terms of content and context. “We are very happy to welcome so many people from the industry. It was important for them to get to know our new space, where this direct interaction with users now takes place,” he said.
For MMT, the seminar also served to change a perception. According to Simón, “MA was previously seen as a distant brand. Today, with the boost we’ve received as distributors, we’re replicating a native model: approachable, generous in knowledge, and designed for the technical community. MA today is by and for users.”
From the strategic perspective of MA Lighting, Alejo Arce emphasized that these events are not isolated: they are part of a regional plan that is being replicated in different countries, with the goal of bringing technical knowledge to more regions. “We’re seeing more and more users switching to Mode 3. We’ve seen adoption rates above 50%, and this continues to grow. Not only because of the versatility and new features, but also because of the real flexibility it offers to adapt to any environment,” he explained.
He added: “These events are made for users, by us, who are also technicians. We know what it means to have access to this type of knowledge, and of course, this generates greater synergy between users, distributors, and the brand.”
In this context, technical training ceases to be an added value and becomes part of MA Lighting’s operational DNA.
“Follow us on the MA Lighting and our local distributors’ social media. We will continue to announce seminars like this one, in different parts of the region,” is Alejo’s clear message.Arce wanted to leave a lasting impression at this meeting.
And it was precisely the specialist, Paulinho Lebrao, who left one of the most powerful quotes of the conference resonating in the air, which underscores the reason for these events: “The more we share, the more the market grows. And that growth is collective.”
With conferences like this, MA Lighting is committed to a more connected, skilled, and active technical community.
