Colombia – Argentina – The audiovisual integration industry has a new meeting point in the region. InfoComm Latin America on the Road is coming to two of Latin America’s most dynamic cities as a prelude to the second edition of InfoComm Latin America, bringing industry knowledge, trends, and connections to a broader audience of professionals across the region.
Colombia and Argentina represent two of the most dynamic markets with the greatest growth potential for audiovisual integration in South America, driven by increasing demand for technology solutions in the corporate, education, government, and entertainment sectors, among others. For this reason, the event will make two strategic stops: Bogotá on August 5 and Buenos Aires on August 11. In both cities, attendees will enjoy a full-day program, from 9:30 a.m. to 6:30 p.m., combining keynote presentations and professional networking activities.
An invitation-only event
InfoComm Latin America on the Road is an invitation-only event designed to ensure a focused audience composed of professionals from the audiovisual integration industry and end users connected to it. This allows both the educational sessions and networking activities to become genuine opportunities for exchange among people who share common interests and challenges. Those interested in attending can request an invitation through the event website at: http://www.infocomm-americalatina.org/infocomm-america-latina-road.
Bogotá, August 5: From AV market trends to the keys to creating high-impact audiovisual experiences
The Bogotá program will begin with an in-depth look at AV market data and trends across the region. Sergio Enrique Gaitán Serrano, CTS, DTCP, AVIXA Regional Manager for Mexico and Northern Central America, will present the session “Beyond Trends: What Drives and What Results from Audiovisual Technology Adoption?”, connecting AVIXA market research data with what is happening in the real world: which solutions are gaining popularity, what specific needs they address, and how end users across the region are adopting AV technology.
Next, the AVI-SPL team, featuring Sofía Arreola, CTS, John Romero, and Julián García, will present “The 5 Keys to Elevating Audiovisual Experiences,” a practical session exploring the fundamental principles for creating high-impact audiovisual environments, from user-centered design to innovation and operational excellence.
The program also includes sessions by Ambientes Inteligentes, Tecso, Crestron, LEDEC Technology, and Audio-Technica, covering topics ranging from smart space trends to LED engineering for large-scale projects and audio solutions for professional environments.
InfoComm Latin America on the Road Bogotá is sponsored by Audio-Technica, Crestron, LEDEC Technology, and TECSO, with support from RLA.
Bogotá, August 6: Special session for the media
As part of the InfoComm Latin America on the Road activities in Colombia, a special session for the media will be held on Thursday, August 6, featuring a presentation on market trends and the audiovisual integration industry. Attending journalists will also have the opportunity to experience technology in action through a visit to the Clinical Simulation Center at the Faculty of Medicine of the Pontifical Xavierian University, a benchmark facility integrating advanced audiovisual technology together with the Colombian company Integración AV.
Buenos Aires, Faena Hotel, August 11: Artificial intelligence, collaboration, and professional audio at the heart of the program
The Buenos Aires stop will open with a session on one of today’s most relevant topics. Darío Ángel González, Head of Sales for Logitech for Business for the NSC LATAM cluster, will present “AI in Everyday Life: How Artificial Intelligence Is Transforming the Workplace Experience.” This practical presentation will examine how AI has become the silent answer to everyday user expectations: meetings that start on time, remote participants who can be seen and heard as if they were physically present, spaces that operate without friction, and the opportunities this creates for integrators and distributors across Latin America.
This will be followed by “The 5 Keys to Elevating Audiovisual Experiences,” presented by the regional AVI-SPL Argentina team: Gabriela Molina, CTS, Eduardo Travi, CTS, and Diego Passarini, Regional Sales Director for South America and General Manager of AVI-SPL Argentina. The session will explore the key principles for maximizing the value and effectiveness of audiovisual environments, featuring practical examples tailored to the Argentine market.
The program continues with sessions from Eventos con Éxito, Crestron, Tecso, and Shure covering different aspects of the industry, including live events, audio design for commercial spaces, smart environments, and the future of AI-ready meeting rooms, concluding with a Pro Training session by Dinalight.
InfoComm Latin America on the Road Buenos Aires is sponsored by Crestron, Dinalight, Shure, and Tecso, with support from Provisuales HD.
Buenos Aires, Faena Hotel, August 12: SAVe Certification Workshop: Sustainability in AV
The day after the main event, on August 12, from 1:00 p.m. to 5:00 p.m., a workshop will be held at the facilities of Distecna S.A. to begin the SAVe: Sustainability in AV certification process.
The workshop aims to engage audiovisual industry professionals in understanding the environmental impact of the sector while providing them with practical tools to develop plans aligned with the United Nations Sustainable Development Goals (SDGs). Earning the SAVe certification not only demonstrates a commitment to the planet, but also positions organizations to seize new market opportunities, reduce business risks, and strengthen their reputation within the industry.
The workshop will be led by Virginia Molina of Proyecciones Digitales and SAVe Ambassador in Argentina; Martín “Tato” Corró of AVI-SPL and SAVe Ambassador; and Camilo Acosta, AV Solutions Specialist and Chair of the SAVe Certification Committee. All three are active members of AVIXA’s Sustainability Advisory Group.
InfoComm Latin America 2026: The main event is approaching InfoComm Latin America on the Road serves as the lead-up to the second edition of InfoComm Latin America, which will take place from October 21 to 23, 2026, at the World Trade Center Mexico City International Exhibition and Convention Center. Free registration for the main event is now available at http://www.infocomm-americalatina.org.
