Leading regional outdoor media Group Plus joined forces with INFiLED to deliver a major digital signage upgrade along Al Khail Road in Dubai. Featuring INFiLED’s high-brightness, IP65-rated MV Series, the newly installed double-sided LED display replaces a row of static billboards with a vibrant digital canvas, elevating roadside advertising on one of the city’s busiest highways.
Carrying nearly 20,000 vehicles per hour, Al Khail Road is a key transportation corridor connecting Dubai’s main business and residential hubs. Despite its strategic importance and heavy daily footfall, the road’s advertising infrastructure had remained largely unchanged for years, dominated by outdated static billboards. Seeking to revitalise the space and capture greater attention from passing traffic, Group Plus sought a contemporary DOOH solution capable of meeting the emirate’s unique environmental demands.
Following a series of in-depth consultations with INFiLED’s local team, including demonstrations of successful installations of INFiLED’s LED products across the region – including the Formula 1 Qatar Grand Prix, Dubai Mall Aquarium and the Fairmont Dubai Skyline hotel – GroupPlus selected INFiLED’s MV Series for its performance, resilience and flexibility. The installation comprises two 16m × 8m LED screens mounted back to back, creating a dual-sided display that ensures visibility for vehicles travelling in both directions.
With a pixel pitch of 10.4mm, the new display strikes a balance between visual impact and detail, while its 8,000-nit brightness rating ensures crisp, clear visuals even under the region’s intense sunlight. To mitigate UV damage and maximise contrast, INFiLED designed custom shaders for the project, further enhancing performance in harsh daylight conditions. The MV Series’ IP65-rated enclosure provides protection against dust and heat, and its slim, lightweight design simplifies ongoing maintenance – a key consideration for roadside infrastructure in the dusty, sun-baked UAE.
To ensure consistent visibility throughout the day and night, the system integrates a Novastar VX1000 controller and NS060 light sensors, enabling automatic brightness adjustment based on ambient lighting. The content management system also gives GroupPlus full remote access for seamless updates and scheduling, offering new levels of flexibility in campaign management.
Installation took place over several months and involved detailed planning to streamline on-site work. INFiLED pre-assembled LED modules, power supply units and data connections prior to delivery, reducing installation time and minimising disruption. A comprehensive testing and calibration phase followed, ensuring precise colour reproduction, synchronisation and brightness uniformity across the entire surface of the display.
The result is a new digital landmark on Al Khail Road that provides Group Plus with a premium platform to offer advertisers while upgrading the visual experience for drivers and passengers. By combining innovative engineering with local expertise and close client collaboration, INFiLED helped Group Plus realise its ambition to create a durable, futureproof digital oasis in the heart of Dubai’s urban landscape.
