La City nightclub became the epicenter of professional audio innovation with the unveiling of the “DAS Audio Revolution,” an event marking the relaunch of the prestigious Spanish brand DAS AUDIO in the Argentine market, spearheaded by its exclusive distributor, Discopro. The occasion not only brought together leaders of the professional sound industry but also underscored the shared commitment of DAS Audio and Discopro to reposition the brand in the country.
Organized by the Argentine company’s marketing team and supported by Leandro Arguello, DAS Audio’s Director for Latin America, and Fernando Nanao, Engineer and Technical Support Manager for the region, the event stood as a testament to innovation, professionalism, and dedication to the industry.
With nearly 150 attendees, including prominent Pro Audio and Retail professionals, the event became a turning point for the brand. The dynamic and interactive day clearly outlined Discopro’s strategy for ensuring DAS Audio’s success in Argentina. “The presentation marked the beginning of what we want to showcase as both a brand and distributor,” said Pablo Siboldi, Manager of Discopro’s Pro Audio Division, in an exclusive interview. “We wanted the market to see something different, to understand what we are going to do. That’s why we held this event. It was essential for us to first introduce the Ara series of line arrays.”
A Presentation with International Support
The event featured special guests: Javier Navarro, CEO and Engineering Director of DAS Audio, and Manuel Peris, CEO and Corporate Director of the company, who traveled from Valencia to support Discopro. Their presence symbolized the factory’s firm commitment to its Argentine distributor and the brand’s development in the region.
“For us, it was very important that Javier Navarro and Manuel Peris traveled to Buenos Aires,” Siboldi acknowledged. “That shows the factory’s commitment to the distributor. The market needed a technical and commercial presentation, and DAS delivered.”
DAS Audio Technology and Innovation
The event’s focal point was the introduction of the Ara line of line arrays, reflecting the balance between advanced technology and high-quality design, two core values of DAS Audio. Attendees experienced firsthand the power and sonic precision of the new products in an environment that combined technical demonstrations with a commercial focus tailored to local market needs.
One highlight was the presentation of the new ARA series, including models like SARA TOP, SARA SUB, ARA-P, and ARA-M210. These solutions were designed to blend power and lightness, ideal for live events, festivals, and globally renowned performances. “The market needed a technical and commercial presentation of this caliber,” Siboldi emphasized, describing the event as “purely professional.”
The technical deployment exceeded expectations, featuring a sound system based on DAS Audio’s cutting-edge technologies that ensured an unparalleled listening experience. The event’s scenography and dynamic exchanges between speakers and the audience created a participatory atmosphere, enriching the experience for attendees, who included leading Pro Audio and Retail professionals.
During the event, Navarro also introduced the ALMA control software, a tool representing a qualitative leap in sound system management. He delved into the innovations of the ARA series, highlighting features like self-amplification, custom-designed components, and intelligent functionalities. He also emphasized firmware updates as a guarantee of constant technological evolution.
A Professional and Transformative Event
“It was a truly professional event,” Siboldi explained. “It was crucial to present the brand’s new products, as it had been a long time since a DAS Audio presentation had taken place in Argentina. People appreciated it, and everyone we interviewed expressed their satisfaction with the technical networking session.”
Attendees, including key industry figures, particularly valued the technical talk and the opportunity to experience the performance of the new DAS Audio systems firsthand. “The right people attended the event. We provided training and technological updates that were well-received by the market,” Siboldi concluded.
With the “DAS Audio Revolution,” Discopro and DAS Audio have demonstrated their commitment to repositioning the brand in the Argentine market, betting on technological excellence and closeness to industry professionals. This event marks the beginning of a new era for DAS Audio in the country, promising constant innovation and audio solutions that meet the highest global standards.
In the blink of an eye, Discopro has established itself as a strategic partner dedicated to repositioning the brand in a competitive market. This event clearly shows that DAS Audio, with its heritage of excellence and forward-looking vision, is ready to lead a transformation in the professional sound experience in Argentina.
