AVOCAMP Chile 2025 brought together technicians, designers, and operators from various Latin American countries in Santiago in a setting of intensive training with official certification on Avolites consoles. More than an educational program, the experience was established as a space for technical and human exchange, where practice, collaboration, and shared vision drove the growth of a regional community in full expansion.
For the first time, Chile hosted AVOCAMP, the intensive training program on AVOLITES consoles, with official certification and a fully equipped environment for the professional development of the technical community. The activity took place at the facilities of Promusic Chile, the brand’s official distributor in that country, which opened its doors to welcome technicians, designers, and operators from different parts of Latin America for a week marked by immersion, collaboration, and applied learning.
Beyond the schedule of classes and practice, AVOCAMP was a collective experience, a meeting point for those working with Titan, Synergy, and Capture, but also for those sharing a common vision of what professional growth in the sector means.
Francisco Yáñez Valdivia, Territory Manager for Avolites in Iberia and Latin America, was one of the key drivers of the event and explained why Chile was chosen as the destination for this edition.
“AVOCAMP is one of the four activity formats we develop at Avolites. Its role is to create community and standardize user knowledge, or at least aim at a common working methodology. Through contact with more users, what we seek is to raise the average level in Titan. Moreover, Promusic has had a prominent role in the region, through training, talks and a lot of commitment. And they were unveiling a new building, so it was the ideal moment to accompany them and inaugurate this new space in the best way,” said Yáñez Valdivia.
From the first minutes, it was clear that it wasn’t just about learning how to use a console. It was a meeting point for different viewpoints, technical levels, and experiences. A space where practice was mixed with reflection and technique with the human element.
“Definitely, AVOCAMP promotes community creation. In each country there are different ways of seeing lighting and approaching lighting control. When users from different territories come together, that is shared, it is discussed, and everyone’s vision expands. In this edition, moreover, there was a very special connection among attendees. A very beautiful community was formed,” assured Francisco.
The format, the key to success
The event’s dynamic was adapted to offer moments of greater demand and specialization. “This year we made a small modification that allowed us to have two activities in parallel. On one hand, users who had already attended previous editions working on more advanced topics, such as personality creation. On the other, people attending for the first time. Everyone left with more knowledge than they had. That was evident,” acknowledged Yáñez Valdivia.
One of the most important technical focuses was the configuration of Avolites systems and their integration with other consoles. “Many users did not know how to build a complete system—how many universes a console manages, how to expand it, how to receive other brands within an Avolites network. All that was worked on in this edition. I believe it was key to continuing to position the brand as a real solution for designing integrated control systems that include lighting and video,” commented Francisco Yáñez Valdivia.
From the Avolites technical team, Gonzalo Herrán Gutiérrez, senior product specialist at AVOLITES, was responsible for covering more advanced content, especially with users who already had previous experience.
For Gonzalo Herrán, one of the strong points was the collaborative atmosphere generated from day one. “The interesting thing was not only the physical space of Promusic, but that each participant brought their own console. That opened the door to a real exchange: experiences were shared, different Avolites systems were tested, and collective learning was generated.” The regional response, according to him, was more than positive: “We are pleasantly surprised by how the brand is growing in Chile and throughout Latin America. Users have received it very well.”
Herrán also valued the spontaneous nature of the gathering. “What I like above all is that people clear doubts and find paths they perhaps did not know. Yesterday, for example, we started with a specific topic, but people kept asking, and we went from one topic to another. That is very interesting because it enriches the training with what really happens in technical work.”
José Antonio Bermúdez, director of Keo Production Design (Orlando, United States) and Capture specialist, was also a fundamental part of the training team and added a key visual design perspective. “AVOCAMP is a condensed training initiative in which we provide training and certification for Titan users, and also in the use of Capture design software,” he explained.
In that framework, his role was to guide attendees in integrating visual design within the technical workflow, and to certify their mastery of the Capture environment. “What training with all the available tools provides is that it facilitates the process of elaboration, programming, and planning of a project. Titan, Synergy, and Capture working together optimize development time.”
Moreover, he emphasized the deeper objective: “What is sought is that people train, professionalize themselves, and raise their levels of knowledge… not only in the software but also in the general handling of what the lighting industry is, as well as the profession as lighting designers.”
A brand that unites the region
Beyond the technical aspect, Yáñez deeply valued the bonds that were generated: “I saw people who had been in the AVOCAMP in Argentina participating again in the AVOCAMP held in Chile. Among them they shared methods, solutions. I found it very valuable that they had that connection that facilitates each other’s work. There is a particular generosity in the lighting world: since creativity is in the head, it is not copied. You can share without losing. That doesn’t always happen in other sectors.”
Regarding the brand’s strategy in the region, Avolites works with a global vision and Chile forms part of the Ibero-American strategy, along with countries such as Peru, Colombia, Mexico, Spain, and Portugal.
“All distributors have the same opportunities and responsibilities: to educate the market, to provide technical assistance, to offer support. Promusic has been doing that very well, and this AVOCAMP edition was a clear demonstration of that commitment,” indicated Yáñez Valdivia.
One of the pillars of this edition was official certification, a process that not only validates knowledge but also challenges participants to put what they learned into practice in a demanding environment. “AVOCAMP includes a Titan operator certification, a Capture course attendance certificate, and a general diploma,” explained Francisco Yáñez.
The approval rate, which ranges between 30% and 40%, does not reflect lack of preparation, but rather a set of human factors that also play their part: “It may seem low, but you have to consider stress and nerves. There are people who sit down and go blank.”
The evaluated content covers essential aspects of daily system handling: “We do not evaluate impossible things: we work on Patch, Keyframe Shapes, Pixel Mapper,” Francisco details. And although there is still room for improvement, the progress is evident: “The rate also reflects the average knowledge that can still improve. In any case, we are advancing: a few years ago only 10% passed.”
Looking ahead, the brand continues betting on regional growth with new programs such as the Titan Study Group, an advanced study group to be developed in London with certified users from Mexico, Chile, Costa Rica, the Dominican Republic, Spain, and Portugal. Monthly webinars for Latin America, Brazil, and Spain continue as well, and in-person training organized as part of AVO Weeks.
The conclusion, for Francisco, is clear: “Avolites is a console for lighting designers. A system made for creative users. We aim for time to be invested in creating, not programming. And these training instances are fundamental for that to happen.”
Undoubtedly, what began as a week of intensive training ended up revealing something deeper: the true power of a community that connects, challenges itself, and evolves together.
AVOLITES and Promusic not only offered training—they offered a starting point for what is to come. New connections, applied learnings, and an increasingly strong regional community are proof that investing in knowledge is betting on the future of the industry. And this story is only beginning.
