The audio industry in Mexico has found a benchmark in Audio Systems del Norte, a company that, under the direction of Carlos Escoto Cantú, continues to expand and position itself in the entertainment sector. With more than 27 years in the market, Audio Systems del Norte has evolved from a small equipment rental company into a key player in the production of massive events, establishing itself as a leader in quality and reliability.
Carlos Escoto Cantú, general director, is accompanied by a qualified team in various areas, all committed to excellence and continuous improvement in the services offered by Audio Systems del Norte in Mexico. Currently, the company operates comprehensively throughout Aztec territory, providing both event production and rental of professional audio, lighting, and video equipment. “Our main priority is to ensure customer satisfaction and maintain excellence in every event we do.”
For the businessman, “The audio industry in Mexico is in a positive state. Demand for massive events continues to grow, and competition in the sector promotes innovation in technology and services, benefiting both companies and clients.”
Escoto Cantú, general director, recalls the beginning of the relationship between his company and the Marani Pro Audio brand: “Our relationship began when we were looking for an amplification brand that met our quality standards, and Marani was a solid option from the start.” Today, Audio Systems del Norte has an arsenal of 46 amplifiers from the MDA4-10KDM and MDA2-8KDM series, which have raised the level of its productions thanks to the power and sound clarity these devices offer. Additionally, the company has 28 amplifiers from the 4-channel MDA4-10KDM series and 18 from the 2-channel MDA2-8KDM series in stock.
For Carlos, what distinguishes Marani is its adaptability and performance. “We decided to make this investment to improve our amplification system and meet the expectations of our clients. MARANI products offer us exceptional sound, and their ability to adapt to our PA systems is truly impressive. Marani allows us to work under the DANTE protocol, which ensures high-quality audio transmission, something essential for our massive events. The innovation and quality of their equipment were decisive in our choice,” he explains.
The flexibility and power of Marani equipment have proven their value in numerous high-caliber events. From concerts by artists such as Edith Márquez, Pesado, and Intocable, to the Grito in Santa Catarina, dEladio Carrión, Caifanes, and the recent Farewell Tour of Hijo del Santo, MARANI systems have achieved smooth operation and have exceeded the expectations of artists and attendees. “The experience has been excellent. The systems have operated optimally, which is reflected in public satisfaction and the success of each event,” highlights Escoto Cantú.
“The feedback from those who used MARANI products has been very positive, highlighting the sound quality and power of the systems. We have taken some comments into account to adjust the setup and further optimize performance at future events,” says Carlos.
However, the path has not been free of challenges. Integrating systems in spaces with different acoustic characteristics can be complex, but the flexibility of Marani equipment has helped overcome these challenges. In addition, the post-sale support and continuous training that the brand offers to its team are key factors that have contributed to maximizing the performance of the systems in each production.
“MARANI provides regular technical training to our team, as well as assistance in configuring and operating its products, which is essential to maximizing their performance,” affirms Carlos.
From a technological perspective, Marani offers advantages that few brands can match. “Marani stands out for its advanced processing capability and energy efficiency, features that allow us to deliver exceptional sound at each event,” comments Escoto Cantú. Added to this is direct and smooth communication with Marani’s factory and the unconditional support of Gilberto Morejón, the brand’s representative, whose dedication and professional focus are invaluable support.
“Working with Gilberto Morejón is very rewarding. His professional approach, customer service, and willingness to help are aspects we truly value and that have strengthened our relationship with MARANI,” confirms the owner of Audio Systems del Norte.
The Mexican company is in constant contact with the Italian manufacturer. This fluid communication allows Audio Systems del Norte to quickly resolve issues and adapt equipment to their specific needs.
Carlos Escoto Cantú also shares that the company plans to introduce new models of Marani products in the near future, depending on market developments. “We are constantly looking for innovations to adapt to our clients’ demands and to continue raising the audio experience at events in Mexico.”
The investment in Marani equipment reinforces Audio Systems del Norte’s commitment to innovation and leadership in the audio industry, and it is a clear reflection of its philosophy: to always offer the best to its clients. The commitment of both companies to excellence is reflected in every detail. In a sector where competition is fierce, the two companies continue to make a difference, becoming a benchmark for other providers seeking to reach the same level of excellence.