UK mixer manufacturer, Allen & Heath, has devised a new partnership strategy in China. Advanced Communication Equipment (INTL) Co. LTD (ACE) have been appointed as exclusive distribution partner, managing the complete Allen & Heath product portfolio across China. Existing partner EZ Pro, for business strategy focus, will become the dedicated project premium installation partner for Allen & Heath in China.
With 43 years of experience and one of the fast-growing and largest pro audio suppliers in the region, ACE has been appointed to manage Allen & Heath’s portfolio in China P.R, Macau, Hong Kong and Taiwan, where the company’s expertise in Broadcast, retail, entertainment, touring, Theme Parks and Installation markets will see the brand continue to grow across these sectors.
We appreciate EZPro, Allen & Heath’s trusted distribution partner for their outstanding efforts over the past 12 years. EZPro will become a premium dedicated projects partner in installation, enabling them to focus on a sustained growth strategy with Allen & Heath in key dedicated installations across China.
“Allen & Heath’s product range is renowned for being diverse, covering the whole spectrum of audio disciplines from entry-level mixing, DJ, rental/touring and high-end installation. ACE offers unique experience in commercial, retail, touring and theme parks sectors across China and has the capability to expand the brand’s reach in all of these areas and beyond. This enables EZ-Pro to focus on their strengths in dedicated installation. EZ Pro will use its wealth of experience and success in dedicated class-leading projects across China to expand our installation business for dedicated projects. We look forward to even greater growth and opportunity with this new focus,” comments Allen & Heath’s Sales Director, Markus Sinsel.
