Powersoft, leader amplification
solutions manufacturer for professional audio, has just named Vallparr
Importaciones as new distributor for the Ecuadorian market.
Vallparr
Importaciones was born as a family business in Quito, capital of Ecuador, in
1996 having Ernesto Vallejo and Lorena Parra as founders, with the goal of
providing solutions, equipment and amplification systems for musicians, DJs
and sound professionals.
They currently
provide 95% of local rental companies with sound and lighting systems used in a
variety of concerts and conferences. They also have a wide range of solutions
for fixed sound, microphones and headphones for professional use in theaters,
concerts and musicals, studios, video and production, musical instruments and
other related products.
As part of Vallparr
Importaciones, they have a special division called Mejor Sonido which
includes physical stores for direct sale in the most important cities of
Ecuador – Quito and Guayaquil – with dedicated showrooms where retailers can see all the product
line they offer.
“We have very
high encouraging expectations with Powersoft”, commented Ernesto Vallejo,
Vallparr Importaciones general manager. “We are providers of 95% of national
rental companies, which demand their professional equipment to follow the
standards needed in the industry and are always replacing they old devices with
up-to-date products”.
Keeping this in
mind, the company’s clients are always watching and looking for new product
launches focused in their industry and “Powersoft is a very well-known brand
which is going to be well accepted by them as long as we provide the right
consultancy on how to better use the product”.
“Knowing
devices very closely, I can say Powersoft has many revolutionary cutting-edge products.
The company is a step forward and is becoming the world’s leader in sound amplification”,
he added.
Vallparr also
has an in-house marketing department which analyses current brand positioning
strategies in the country, both physical and online. The company handles large
data bases, together with its own website and social media for direct
communication with current and potential clients, which will help promote the Powersoft
brand in the market.
They also use
to organize informative events about the brands they work with and they will
present seminars and workshops over the year for their clients and other
professionals interested in the products they offer.
With all those
tools, I’m sure Vallparr Importaciones will be the right partner to make
Powersoft grow in the country”, said Gilberto Morejón, Powersoft Sales Manager
for Latin America and the Caribbean, who visited Ecuador recently to provide a
special training for Vallparr’s sales and technical staff.
Already having
the X Series in availability, Vallparr will have in short most of the products
in Powersoft’s catalogue in stock for Ecuador.
