Robe took
its winning themed theatre environment concept to the 2016 Prolight+Sound expo,
transporting the Robe Piazza to Hall 3 of the Frankfurt Messe, where the Czech
manufacturer invested in a space three times larger than at any previous
Prolight and ensured it was the talk of the show!
Launching
and showcasing a raft of new and innovative products, the booth was lit with over
250 moving lights including the new DL7 and DL4 ranges of luminaires designed
for theatrical and performance applications, Robe’s signature high powered BMFL
range as well as several new products like the Spikie, Strobes and ColorStrobes
and picklePATTs. The lighting consumed 12,288 channels of DMX across 24 DMX
universes!
This
completely unique high-impact setting enabled visitors to see the products
working in situ and embrace the amazing atmosphere only at Robe. It was
packed with people throughout the four days from start to finish.
Robe also
won a coveted PIPA (Prolight+Sound International Press Award) for the BMFL
WashBeam in the ‘Lighting’ category. Voted on by professional industry journalists
worldwide, Robe beat stiff competition to receive this recognition.
“Our
expectations were exceptionally high going into the show.” commented Robe CEO
Josef Valchar, “However, I can honestly say they were completely exceeded in
every way! From the interest in the products and our brand generally, the
overall audience reaction to the booth, the amount, quality and truly international
mix of the visitors and of course, the resulting business that has been
generated! It was an incredible expo for us!”
Although
paramount as always with Robe, it’s so much more than just about innovative
products and the core business – it’s about the people!
Guests to
the booth were kept fully entertained with a feast of activities including an
hourly spectacular rock lightshow, complete with special soundtrack and a
tribute section to the late David Bowie; a comprehensive new ‘Voice-of-God’ product
presentation, and plenty of great vibes together with that now famous Czech
hospitality.
Four
separate specially designed ‘demo studios’ were running simultaneously – and
constantly – to ensure that those wanting a more in-depth look at specific products
could receive immediate attention.
The “One
Light Show” – originated in South Africa by leading theatrical LD Michael
Broderick and brought to PLASA London by
Robe – was once again an additional performance attraction for people wanting
to find out more about being inventive and interesting using just one dynamic
multi-purpose fixture – in this case a BMFL Blade. This emotional 12-minute journey
took place every hour staged in an adjacent intimate black box theatre space,
bringing a popular ‘non-commercial’ element to Robe’s presence.
Anolis,
Robe’s architectural LED manufacturing sister company had its own area
integrated into the Piazza which was also busy throughout the show, bringing
added value and another dimension to the ‘Robe Experience’.
Wednesday
night after the show closed at 7 p.m., the Piazza – complete with genuine cobblestone
floor, Vespa’s, delicious Italian pizza and numerous other details making it such
a visual success as well as a forum for business interaction – was transformed
into a stylish groove-tastic club environment.
Invited
guests moved their waist-lines and imbibed cool contemporary sounds from Belgian
DJ and music producer Laurent Wéry (Hey Hey
Hey). This immensely popular event provided an opportunity to invite industry
friends and associates to relax, socialise, network and enjoy the fun and the
great vibes.
Sales
Director Harry von den Stemmen commented, “It was amazing! All the different
dynamics involved in creating this highly effective presentational space and
overall show ‘experience’ united seamlessly together to bring an alternative approach
which can work on every level”.
Robe collaborated
with draping specialist J&C Joel on all the custom printed soft goods
around the stand and the booth lighting was programmed using Avolites’ Arena
and Tiger Touch consoles.
http://www.robe.cz
Photos : Louise Stickland
