Symetrix, a world leader in professional audio DSP
solutions, has announced the appointment of PRO AVLS to serve as sales
representative for Latin America and the Caribbean. Based in San Juan,
Puerto Rico, and with an office in Margarita Island, Venezuela, PRO AVLS will
use its 20-year expertise to spearhead sales for products including the Jupiter
fixed-architecture standalone DSPs and the SymNet range of open-architecture
Dante scalable DSPs.
“The next step in Symetrix global expansion was the
addition of a dedicated sales and technical resource for Latin America”, says
Mark Ullrich, international sales manager at Symetrix. “PRO AVLS was the
natural choice for us in the region. Alex Rojas, president, has
served as a Symetrix dealer with Caribbean Broadcast Suppliers, so he and
his team are already familiar with our product line. Both Alex and his
Venezuelan colleague Guillermo Sánchez had tenure at Harman, so they are
well versed in the sale and support of DSP solutions.”
For PRO AVLS, already an established representative
working with brands including DiGiCo and Martin Audio, this agreement gives
their customers access to a very unique product range across Latin
America. “There’s a strong need for versatile DSP platforms in the
region”, comments Guillermo Sánchez, sales director at PRO AVLS. “Although
there are many players in the market, we wanted to partner with a manufacturer
who would give our customers an edge against competitors in terms of usability,
compatibility, audio quality, reliability, and price.”
“Low-cost, turnkey products like Jupiter, an
app-based DSP, are perfect for everyday installations, while the increased
flexibility afforded by the SymNet line, including Edge and Radius
AEC, provide a scalable Dante-enabled solution for larger, more
complex projects. Symetrix can stand proud as it provides a product to solve
every possible challenge and fit within every possible
application,” enthuses Sánchez.
PRO AVLS president, Alex Rojas, also shares excitement
about the new partnership. ”As we work together to bring market-leading
DSP solutions to our customers, prospects and friends, they
will see the benefits of Symetrix products and the benefit PRO AVLS
brings to their toolset. We are very proud of representing a brand with such
great heritage and respect in the audio industry,” he confirms.
With this new appointment, Symetrix expects more focus on
and support of its existing distribution arrangements in the region. “We’re
also looking forward to incrementally adding new strategic partnerships to
ensure Symetrix has the most competitive positioning possible in Latin
America”, says Ullrich. “Latin America is a vast and dynamic
territory, so taking this next step with a dedicated sales and support resource
will help to further reinforce the Symetrix brand”, he concludes.
