Effective September 1, SGM has appointed
Filippo Frigeri as Senior Area Sales Manager of the United Kingdom and the
United States. ?The many activities in both UK and US has called upon a further
strengthening of the sales force to maintain the high level of service and
support for SGM clients.
Frigeri has eight years of industry
experience working with business development and international sales with a
profound insight into and understanding of exactly these markets assisting him
in expanding the company’s product reach. His European roots combined with a
complete US college education mix up for a cultural background that makes him
the perfect link for the Danish company to reach out to its growing market.
Frigeri says, “It is exciting to join one
of the fastest growing companies in the entertainment lighting industry. SGM is
investing highly in product quality and the market users are recognizing the
key innovation that lies behind the products. I truly admire how Peter and the
rest of the team at SGM have radically changed the approach towards the
customers by providing real solutions, such as the G-range – world’s first
maintenance free moving heads, and I look forward to help improving our sale
and service structures within the UK and the USA to serve the many SGM users at
best.”
CEO, Peter Johansen, comments, “Filippo
brings new initiatives, a stable market knowledge and a high energy-level into
SGM, and I am very pleased to have him on board.” He also reveals the plans to
establish SGM US in the near future, starting up with key focus on building up
a solid service department on the American market.
On the UK market, Frigeri will be
supporting the already established SGM UK in its activities. Here Frigeri will
be further introduced in his new position at this autumn’s PLASA London,
followed up by the LDI show in Las Vegas, where he and the entire SGM team look
forward to meet the lighting professionals and showcase their LED fixtures
alongside with the ‘newcomers’ to the product line.
