Robe’s 2013
Latin American Roadshow season began this month in the ‘City of Eternal Spring’
– Medellín, Colombia.
Exclusive local
distributor Codiscos S.A. organized a two day event at the Centro de Extensión
Cultural de la Universidad de Antioquia, former home of the Modern Art Museum
of Medellín.
It was attended
by over 50 professionals who came to see the presentation by Guillermo Traverso,
Robe’s Regional Sales Manager for Latin America.
They
represented a lively mix of lighting designers, rental companies, TV and
theatre technicians – all keen to a closer look at Robe’s latest technology
first hand.
The main room
contained a selection of products that were individually controlled and located
on different podiums so attendees could see the fixtures close up and conduct
their own detailed examinations.
A lightshow on
the main stage featured the effects of fixtures including ROBIN MMX Spots, LEDWash 300, 600 and 1200s,
Robin 600E Spots and CitySkape Xtremes.
At the end of
the second day, information was revealed about Robe’s much anticipated ROBIN
Pointe – just launched at Prolight+Sound, Frankfurt
– which looks like it should be a big hit with Colombian rental companies!
At the end of
each day, a special space was created so
construction companies, designers and architects could see the effect of
Robe’s CitySkape series on building façades and the performance of the various
Anolis architectural control options.
Sebastián
Ochoa, Codiscos S.A.’s Special Products
Division Manager commented: \”The interest and reaction of the audience was
excellent. I was impressed with how many theatre specialists were changing
their perceptions about the use of LED luminaires, especially after the LEDWash
demonstration!\”.
Guillermo
highlighted the great job that Codiscos S.A. has been doing in Colombia, and announced that more Roadshows will
be staged in the coming months in cities
including Bogotá, Barranquilla and Cali.
