Robe enjoyed another mega busy and
successful Prolight+Sound expo in Frankfurt, Germany, with the launch of 10 new
products and four hyperactive days on the booth in Hall 11 at the Messe
exhibition centre.
This was preceded by Robe\’s sixth biennial International
Distributor Conference, staged a day ahead of the exhibition at the Dorint Hotel Frankfurt Niederrad, and attended by
over 150 Robe distributors from around the world. The Distributor Conference
detailed the company\’s incredible growth trajectory over the last two years,
highlighting the trends and outlining strategies for the next five years and
beyond.
The hard work, creativity and
productivity of the top performing distributors were recognized in a series of
Awards, and the event proved an ideal precursor and motivator for the
exhibition where Robe\’ colourful booth featured multi-lingual staff
communicating in over 20 different languages …reflecting the truly
international nature of Prolight\’s visitor profile as well as Robe\’s own
customer base.
For the last hour of the show during
the first three days, the Robe Happy Hour was another reason for people to
flock to Stand B51 … to enjoy the now legendary Czech hospitality!
This year Robe’s stand space was
expanded to include the BMFL Cafe, a meeting area directly opposite the main booth
which provided a cool, calm environment for all the serious business. With
several deals confirmed at the show, this was another big success. The café was
attractively lit with the new generation of LiteWare Battery powered LED
uplighters, boosting the convivial ambience.
Robe\’s CEO and General Manager Josef
Valchar commented \”The show was fantastic! I know we say this every year,
but I am genuinely VERY happy. The booth was completely full for four days and
we saw all the right people. With ten new products we are pushing hard to bring
new standards of quality and innovation to the market, and Prolight is a
perfect place to showcase these for the first time”.
In true Robe style there was a classy
high impact lightshow specially designed and programmed for the stand which ran
every half hour, attracting record audience numbers. This extravaganza
illustrated the potential of the new products in the best possible light, and
helped build the Robe buzz and energy around the show floor.
All the new products were well
received, in particular the BMFL Blade – the latest addition to Robe\’s BMFL
range – bringing all the power, intensity and versatility of this game-changing
moving light series into a new dimension with the addition of framing shutters.
Other highlights included the new super-bright
LED Strobe from Robe, the new DL4 LED range of moving lights and the CycPix 12
and CycBar 15 fixtures.
Josef\’s positive comments were
confirmed by Sales Director Harry von den Stemmen, who stated \”Prolight
has absolutely rocked for us! We\’ve seen a very diverse cross section of people
reflecting the growing dynamics of Prolight+Sound generally\”.
