The
global launch of the hugely anticipated new lighting fixture from Robe – the
Bright Multi-Functional Luminaire – BMFL – took place earlier today via a
worldwide multi-lingual video broadcast across three time zones.
Watched by nearly 11,000 people who pre-registered on the special
Robe Premier launch website, complete with a technical delay due to a flood of
last minute requests in Europe, the broadcast took place and showed Robe’s CEO
Josef Valchar introducing the brand new 1700W BMFL Spot.
The BMFL
is a unique signature fixture with a host of innovative features designed as a
real game-changer for the moving light industry.
The BMFL
is massively bright, lightweight for its intensity and incredible versatility
and is the result of three years development in close communication with some
of the world’s leading lighting designers, directors, programmers and operators
as well as rental company owners, project managers and account handlers.
“I think
it’s the best fixture we have ever made,” declares Josef.
The BMFL
World Tour kicks off with three days at Robe’s global HQ in Valmez, Czech
Republic, four key cities in the
U.S. – Las Vegas, Los Angeles, Chicago & Washington D.C. – together with
Manchester in the U.K.
The
second week sees the BMFL World Tour visit
New York, London, Dubai, Cape Town, Johannesburg, Tel Aviv, Nashville, Meerhout
(Belgium), Alphen aan den Rijn (Netherlands), Dallas, Rome, Moscow, Brisbane
and Melbourne.
By
December, the BMFL World Tour will have visited over 60 countries on all
continents and thousands of interested parties will have seen and experienced
this amazing product close up and in depth.
Meantime,
the massively bright and hugely dynamic BMFL Spot fixture has been impressing
everyone who has seen it during the late summer, appearing at some seriously
high profile events.
The
largest two references, each with 64 BMFL Spots, were the Opening and Closing Ceremonies of the 2014 Commonwealth Games in Glasgow, where LD Tim Routledge’s
vibrant design really put the fixture through its paces, with spectacular
results and much positive feedback.
Meanwhile,
LD Tom Kenny debuted the BMFL Spot in the US on the 2014 Teen Choice Awards in Los Angeles, where 52 fixtures on his
rig produced more stunning results to the delight of all!
The
events also included two major EDM extravaganzas – for the launch of David Guetta’s new live show at Global Gathering (LD Jonathan ‘Leggy’
Armstrong) in the UK, and in Arena 13
(hosted by Pussy lounge and other
leading club concepts) at the Tomorrowland experience in Belgium (LD
Kristof Van Mensel).
The BMFL
World Tour 2014 will continue in other locations around the globe through
November and December 2014.
For more
information, please check : http://www.robepremiere.com
