Czech
moving light manufacturer Robe is pleased to announce AV Com as its new
Colombian distributor.
Based in
Bogota the vibrant capital of Colombia, AV Com is well known in the world of
professional broadcasting, video and installations, and “ideally placed to move
Robe forward in this key Latam country” says Guillermo Traverso, Robe’s
Regional Sales Manager for Latin America who was delighted to share the news.
AV Com
was founded in 1999 and is headed by Camilo Aranguren who has been in the show
and entertainment industry all his working life since the age of 19.
AV Com has
a fantastic reputation as a top-level supplier to leading rental companies and
installation projects, and will bring all the benefits of a massive contact
base, great customer relations, local integration and superlative technical
support to Robe in the country.
They already
have several premium audio and video brands in their portfolio, including
L-Acoustics, Avid, Sennheiser, Focal, Grass Valley, etc. and had been looking
for some time for the right moving light brand to add.
“I have
been watching Robe with interest for around the last four years” reveals
Camilo, “I think the products are a perfect fit for our entertainment lighting
division and for our customers in the various sectors”.
He thinks
that Robe’s current product range will be ideal for the rental and staging,
theatre and corporate event markets plus others.
There is
intense competition in Colombia from cheaper Asian products, but Camilo is
confident that the time is right and the market robust enough for the success of
a quality product with an excellent reputation.
“Robe’s luminaires
are all extremely well designed, engineered and built to last – you get what
you pay for and these are the best! We look forward to growing and maintaining
Robe’s market in Colombia”.
He adds
that as a young brand, he really appreciates the enthusiasm and zeal of Robe,
and the fact that it is independently owned and controlled will make
decision-making and ongoing commercial operations flexible and straightforward.
Camilo
particularly thinks that the BMFL range and Pointes will be perfect for
concerts and theatres, while some of the smaller lights like LEDBeam, LEDWashes
and the new Spikies are just right for a range of small-to-medium corporate
shows which are increasingly demanding higher production values.
“I really
respect Robe’s quest for quality and integrity and we look forward to many
years of successful business,” he concluded.
Photo
caption
In
Bogota Old Town: Robe’s Latin America Sales
Regional Sales Manager Guillermo Traverso in the middle, flanked by Juan Camilo
Triana, Sales Manager for AV
Com on the left, and Camilo Aranguren, CEO of AV Com on the
right.
