The popular Beachbody health and fitness brand held its
most important coach event of the yearJuly 16-19 in Nashville and Elation gear
was there in force on what is, perhaps surprisingly,production companyVisions
Lighting’s biggest job of the year.
“For us it’s bigger than EDC, Coachella or any of the
other festivals we do throughout the year,” states Todd Roberts, president of Southern
California-based Visions Lighting (http://www.visionslighting.com),
who has been involved with Team Beachbody Coach Summit since its inception. “It
started in a small ballroom and has grown every year. Last year there were
8,000 attendees and this year there were 20,000 so it’s growing exponentially.”
For those not in the know, Beachbody markets some of the
U.S.’s most popular health and fitness solutions including DVDs andhealth and
fitness productswitha well-known presence across print and digital media. Team
Beachbody is a network of thousands of independent \”coach\”
distributors who meet each year for a Coach Summit.
Visions Lighting handled lighting for all of Team BeachbodyCoach
Summit’s Nashville events and parties and employed Elation fixtures on them
all. Working hand in hand with Todd on the event wasVisions’Nathan Jones,who served
as Lead Production Manager and Lighting Designer.
The opening session and celebration show took place at
Nissan Stadium (formerly LP Field and home of the Tennessee Titans) with
general sessions held at Bridgestone Arena and other events and parties held at
ballrooms and outdoor areas around town. The show at Nissan Stadium featured award
presentations for top sellers, keynote speeches by top personnel, product
launches and a first look at Beachbody’s latest videoswhich presented Nathan
with plenty of opportunities for introduction, presentational and celebratory
lighting looks. He used a rig of 34 Platinum SBX hybrid moving heads and 50 powerful Platinum BX beam
moving heads to complement a chorus of dancers and create the high energy looks
and flash required of a stadium full of some of the fittest people in America.
Mounted
on V-shaped chevron trusses and working between stacks of side truss, the SBX fixtures
dressed the stage in gobo textures and, along with 50 Platinum Beam
Extreme fixtures, filled the air with thick, long-throw beams. To warm the
truss in various shades of color, Nathanturned to compact Elation Rayzor Q7 LED
fixtures. Helping Mother Nature keep the air sufficiently thick with fog and
haze for a better mid-air projection canopy were Antari F-7 SMAZE effects.Although
the show at Nissan Stadium was held under less than ideal conditions – hot,
humid and rainy with thunder and lightning, which necessitated the use of rain
covers for most fixtures – the show came off without a hitch.
At Nashville’sBridgestone Arena, Nathan needed to create
lighting excitement for bodybuilding and fitness competitions and further
awards presentations. He turned to Visions’ stock of workhorse Platinum Beam 5Rs
for eye-catching beam projections whileEPAR Tri RGB LED fixtures provided the
colored ambient lighting. Elation gear was also used to light events that took
place in Nashville’s Convention Center ballrooms, as well as at three outdoor
parties (Cumberland Riverfront, Broadway St., and Music City Walk of Fame
Park), each of which attracted 5-10,000 people and were lit using Elation Platinum
Beam Extremes.
Photos: Gilbert
Baghramian
http://www.elationlighting.com
