Martin Audio took full advantage of
this year’s significant changes to Prolight+Sound 2016 in Frankfurt, announcing
the new CDD-LIVE! series from its new stand location and showcasing the
products in a live demonstration. It was also a perfect opportunity for the
industry to meet Dom Harter, Martin Audio’s new Managing Director.
The combination proved highly successful
as the media gathered enthusiastically at Martin Audio’s new stand to see the
unveiling of the new series. This comprises Martin Audio’s popular Coaxial
Differential Dispersion horns, now teamed with integrated amplifier, Dante
connectivity and tour grade materials.
The complete range was then
showcased to hundreds of guests across 24 demonstrations in a dedicated theatre,
away from the stand.
Director of Marketing, James King,
said, “It’s the first time that we have taken a stand in our own right at
Prolight+Sound and the new Hall 3.1 location worked out well with its high
ceilings, natural light and heavy traffic flow.
“The reaction to CDD-LIVE! was very
favourable — the result of a strong feature set and technical advantages that
provide significant benefits for both rental companies and system
integrators. We took a lot of orders and
commitments as a result, so we know we will be off to a strong start with this
series.
“We also benefitted from the ‘Dom
Factor’ as everyone from customers, journalists, and industry peers were keen
to meet with our new Managing Director. The exhibition also provided the
perfect opportunity for him to outline his agenda.”
King says the company’s only gripe
with the new set up was the 7pm finish — particularly on the last day. “It was
totally unnecessary and the logistics were simply not able to contend with such
a late finish, meaning it was way past midnight when our team finished breaking
down.”
But rounding off on a positive note,
Dom Harter summed up the event. “It was the perfect opportunity to spend time
with my team, who executed the show extremely professionally. Equally important
was spending quality time with our customers and getting to know them, finding
out what needs to improve and the opportunity to outline to them a pathway to
fulfilling the potential of this great British loudspeaker brand.”
