Leading
Brazilian lighting rental company LPL, based in Sao Paulo, has invested in 90
Robe BMFL WashBeams to service their immediate and ongoing work.
They will join
over 400 Robe fixtures that the company currently has in stock. LPL services around
800 shows and events a year of different types and sizes, covering multiple
sectors including music and concert touring, festivals, corporate events and
brand activations and theatre and TV productions.
Caio Bertti, one
of five directors and also an LD in his own right, comments, “LPL believes that
having BMFL WashBeams in stock will help to create a new demand for these
workhorse high powered luminaires all over Brazil”.
Already familiar
with the reliability and build quality of Robe, several elements impressed LPL
about the BMFL WashBeams.
Firstly, it was
that continued robustness of the Robe brand in general. Earlier purchases of
Robe’s previous generation high powered 2500 series have proved this as these are still in active service and working
well.
Secondly, the
powerful beam was a MUST. “Special events need a fixture with a serious output
so objects, areas and stages can be properly lit from a distance,” says Caio.
Thirdly, shutter blades were a real decision maker for
LPL who waited for a fixture with this as an integral feature and believe that this
makes the BMFL WashBeam a truly ‘hybrid’ light which is versatile and flexible
for use almost anywhere.
Caio also
mentions that they are looking forward to offering BMFLs as follow-spot
solutions to their clients.
Before
committing to such a large purchase, they thoroughly examined all the
alternatives he explained. Their relationship with Robe’s Regional Sales
Manager for Latin America, Guillermo Traverso added a real ‘personal touch’ to
the equation, and was instrumental in bringing the deal together which also
involves the full support and backup for which Robe is renowned worldwide.
“We have a lot
of time and respect for Robe” Caio maintains, “A lot of time and resources are
going into R ‘n’ D and that’s led to a great increase in the amount of products
available”.
LPL was actually
the first company in Brazil to make a big investment in Robe around 6 years
ago, and they were also convinced enough back then of the quality as the first
deal involved 150 fixtures – a move that was also a lynch-pin in Robe becoming
established in Brazil.
Now the brand is
well established in the country and Robe is on the regular specs and riders for
many leading LDs.
Says Guillermo,
“Just minutes after we closed the deal and Cesio Lima made it public via social
media, the channels were all buzzing and we received hundreds of likes and
comments. I´m sure these BMFLs are going to rock Brazil!!”
Caio will use
BMFLs on the Maximus Festival in Sao Paulo in September – due to be headlined
by Rammstein and Marilyn Manson and attended by 50,000 – 60,000 heavy and hard
metal fans.
http://www.robe.cz
Photo
caption : From Left to Right : Francisco Pinheiro, CEO of Newart; LPL’s Co
Director
Bruno
Lima; LPL’s Owner Casio Lima; Guillermo Traverso, Robe’s Latin America Sales
Manager and Caio Berti, Co-Director of LPL.
