GLP reaped the rewards for
investing in what was their largest ever stand at this year’s LDI Show in Las
Vegas.
In
keeping with the city itself, their grand 2,500 sq. ft. space was a myriad of
adventure, bathed in a cornucopia of lighting, which visitors wasted no time in
exploiting.
An
open area at the front, adorned with demo tables bearing the new fixtures, enabled
lighting professionals to get up close and personal with the products before
joining GLP staff in the meeting and hospitality area.
The
massive backdrop to the stand emphasized the company’s status as the Official
Lighting Supplier for Exhibitionism, the
curation of Rolling Stones’ artifacts, successfully transferred from London,
and shortly to open in New York.
Timecoded
lightshows took place on the hour as the sides of the booth dropped to provide
an immersive experience. The presentation began with an overview of the new
products being displayed for the first time at LDI – namely the X4 atom
30W and the GT-1.
With
the presentation complete, the curtains were raised to reveal an expansive
display featuring those same new fixtures along with X4 L, X4 Bar 10, and X1
fixtures (interspersed with X4 XL). Covering a variety of musical genres the
fixtures really highlighted the flexibility of the GLP range.
At
the end of the presentation, the booth was opened up and the rig left revealed
to enable visitors to get a closer look, before the stand reverted to its
original pre-show state.
Had
it been a success? GLP Inc. president, Mark Ravenhill was in no doubt. “We were
packed every time the show ran, often having to turn people away as word spread
around the show floor,” he enthused.
Also
impressed were the LDI awards judges who presented GLP with the gong for ‘Most
Creative Use of Light’ based on the presentation.
Lighting
design and programming of the show was by Matt Shimamoto of Volt Lites, whilst
Matt and Mark shared overall booth design duties.
Summing
up, Mark Ravenhill said “It was a great show all round, where we met a large
number of designers, customers and both current and future users. The
attendance at the show was fantastic and we have confirmed sales and
specifications directly from the show. What a blast it was!”
http://www.germanlightproducts.com
