Company auxweg.com turns to Elation moving heads, LED video panels and
Total Support for dance venue install.
Fashion TV venues are hyped all over the planet with Singapore recently
celebrating the opening of the first Fashion TV Club in late October. German
company auxweg.com designed the club and technically equipped it with a
state-of-the-art sound and lighting package from ADJ Group that includes
Elation Professional lighting fixtures and LED video panels.
The global fashion network teamed with investors from the US and Germany
and placed the chic night spot in Clarke Quay at the heart of Singapore
nightlife. A complete renovation of a previous club, Elation Platinum Beam 5R
Extreme moving heads, Rayzor Q12 LED lights, Platinum Spot LED Pro IIs, Design
Wash LED Zooms and EPV6 LED panels feature prominently in the club’s two main
rooms.
Prior experience with Elation
Auxweg.com was involved every step of the way from market analysis and
concept development to opening and operation. Working on a tight schedule (the
renovation began September 1st and the club opened October 31st), auxweg.com
chose lighting fixtures based on prior experience.
“From our previous experience with the Elation brand and the awesome
support we’ve received in the past, it was clear that we would work with
Elation products again,” states auxweg.com partner Volkan Gümüs.
“The price to performance ratio both suited
our client’s budget and fulfilled the project’s requirements.”
Diamond Room
Designed and built by auxweg.com and Archetype pte ltd, the 10,000
square foot club is split into two areas, the Diamond Room and Ruby Hall. The
Diamond Room reflects the Fashion TV diamond logo with features like a diamond-shaped
bar and DJ booth. Mounted on each of
three diamond-shaped trusses are three Platinum Beam 5R Extremes, two Rayzor
Q12 LED lights, and one Platinum Spot LED Pro II fixture with three lasers
mounted on a support truss.
“We decided to use the Platinum Beam heads and the Rayzor heads in this
area because the Diamond Room is the house area where people want to party hard
so we needed moving heads with fast movement and powerful output,” says Gregor
Schubert, partner in auxweg.com. “The Beams are perfect for this. We went with
the Rayzor because we needed a fast light that was able to light up the dance
floor area in a specific color. The Platinum Spot heads are used to display the
Fashion TV logo at different positions, to light up dancers and to throw large
gobos through the hall.”
Diamond-shaped LED video screen
One of the stand-out design elements of the Diamond Room is a
diamond-shaped LED video screen made up of 15 Elation EPV6 LED video panels.
Mounted behind the DJ booth, the screen adds another level of excitement and
sophistication to the room with content from Fashion TV along with custom visuals.
The video screen is controlled via a PC endued with an EPV PCI Sending Card.
The diamond-shaped video screen was nearly a casualty before the club
even opened however. Volkan explains: “We had major problems with suppliers
either because of the construction involved, pricing or delivery and three
weeks before the opening we were faced with the problem that one of the key
features in the main room, the three-point diamond-shaped truss and LED screen,
would not be ready. We decided to call Elation for help and after explaining
what we needed they came back the next day with a full quote, drawings and an
exact shipping time.
“Elation saved us and even delivered the diamond-shaped truss. The happy
faces of the auxweg.com crew, the other contractors and the shareholders were
priceless. Everything worked perfectly, and I must admit it was quite an
emotional moment when I saw Elation still helping us via remote desktop access
and a webcam to do the system set-up and patch the video panel. Impressive,
also when you think about the 8-hour time difference to the Elation tech
support guys in The Netherlands.”
Ruby Hall
In Ruby Hall, designed to evoke a French baroque ballroom, a more
discreet lighting concept features yet one that still supports the DJ and party
crowd. “In Ruby Hall, the concept includes more spots and washes instead of
beams,” Gregor explains. “We chose the Elation Platinum Spot LED Pro II, which
is just perfect to throw big gobos into the hall, and we use the Design Wash
LED to immerse the dance floor in different colors and create a special
atmosphere in combination with the baroque design.”
Volkan sums up by returning to the support that was so valuable in
making the project a success. “Without Elation, we would not have been able to
deliver the requested end result, not in time and not within budget,” he says. “We
give a big thank you to Simon Gasch at Elation and the team around him, also to
Sven Haferkamp from AD systems and our local hero Louis Chia from Archetype.”
Diamond Room
Lighting:
9 x Elation Platinum Beam 5R Extreme
6 x Elation Rayzor Q12
3 x Elation Platinum Spot LED Pro II
15 x Elation EPV6 video panel
1 x Elation EPV PCI Sending Card
4 x 8m support truss (4-point Global Truss)
3 x Diamond- shaped 3-point truss (Duratruss)
Sound:
4 x AD Systems Magnus15
6 x AD Systems i.Flex15B
5 x AD Systems i.Flex8
Ruby Hall
Lighting:
8 x Elation Platinum Spot LED Pro II
4 x Elation Design Wash LED Zoom
1 x 5m circle truss (4-point Duratruss)
Sound:
4 x AD Systems Magnus15
4 x AD Systems Touring Sub 18”
9 x AD Systems i.Flex8
