SGM
has appointed one of Spain’s most prominent lighting designers as its new
representative in South America.
Ben
Díaz takes up the position of Area Sales Manager with immediate effect, in a
role that also includes product training on the Continent.
Since
2000 Díaz has been involved in many creative roles within the entertainment
industry, including lighting / production design and operation, video
programming for media servers, cinematography and technical education.
He
has worked in 16 countries as a crew member, including Europe and America, and
has a deep and comprehensive understanding of all technical matters relating to
show business worldwide.
Ben
Díaz has spent the last ten years touring as a lighting designer, programmer
and operator, and creating visual shows for TV.
It was during one such tour — with Latin
pop-rock artist Rosana — that he first met SGM CEO Peter Johansen in February 2013.
The tour’s arrival in Mexico coincided with a seminar held by SGM in
conjunction with their Mexican distributor, Representaciones
de Audio,
which the LD took the opportunity to attend.
By this time Díaz
had already clocked up several years of experience with SGM products, and
following the seminar he reviewed the rejuvenated brand and new product
portfolio as “maybe the coolest in the market right now.”
“We are fortunate to be able
to recruit someone with Ben’s experience who already had a working knowledge of
our fixtures and was committed to the brand,” stated Peter Johansen. “He has
the perfect credentials for representing us in this strategically important and
fast developing part of the world.
Ben
Díaz speaks Spanish, English and Portuguese, and has a profound knowledge of
the different Latin American cultures. As of January 2015, he will be based in
Mexico City where he can be contacted at +34 633 204 888 or on Skype
bendiaz_sgm.
