Axente is looking forward to optimising the market
potential of Symetrix digital processing solutions in its new role as the US
manufacturer’s French distribution partner. Based south of Paris in Longjumeau,
Axente was established in 1994 to serve lighting and truss manufacturers.
Following its diversification into audio in 2003, the company has progressed to
represent some of the biggest brands in the business, including fellow
Dante-enabled lines Televic, EAW and Powersoft.
The addition of Symetrix to its portfolio arrives at an
opportune moment for both Axente and France’s AV market in general. Demand for
processing solutions integrating support for Audinate’s industry-leading Dante
media networking technology continues to grow – and these requirements are
catered to abundantly in the Symetrix range with products including SymNet
Edge, Radius 12×8 and Radius AEC.
Alain Hercman, sales and marketing director for audio at
Axente, comments: “The Symetrix products deliver class-leading features and
expert support for Dante, creating many new opportunities for us. The
specialism that Symetrix has developed in DSPs of various types will be a
significant technological advantage for us and our partners.”
For high-end, complex installations, Hercman expects the
SymNet Radius 12×8 and Radius AEC Dante-enabled scalable DSPs to strike a
particular chord. For medium-range applications, meanwhile, the Jupiter fixed
architecture turn-key DSP – based around pre-designed ‘apps’ to reduced
configuration time – is predicted to experience rapid market traction.
“Our philosophy has always been that we are not a
box-moving company – we want to offer partners value-added support throughout
their projects and a range of solutions that deliver,” says Hercman. “With its
range of fixed and open architecture products that are really designed with the
requirements of the end-user in mind, as well as those specifying and
installing DSPs, Symetrix is evidently an ideal fit for this approach.”
Symetrix international sales manager Mark Ullrich
welcomed the appointment of Axente, which also plans extensive training
activities around the Symetrix brand. “The pedigree of Axente in pro-audio is
clear for all to see, and we look forward to a long and successful
collaboration increasing our presence in the French market,” he confirms.
