Starting from its first edition in 2003 to
celebrating the 15th anniversary in 2017, Prolight + Sound Guangzhou
has successfully transformed from a regional to an international business
platform for the pro audio and lighting industry through the strategic
partnership formed between Messe Frankfurt and the Guangdong International
Science and Technology Exhibition Company (STE) four years ago. This leading
industry event, which takes place from 22 – 25 February 2017, will stage a full
array of top-of-the-line products plus industry-focused events within 13 halls
(130,000 sqm) plus the entire outdoor space in Area A of the China Import &
Export Fair Complex in Guangzhou.
The last edition of the show was well-attended
by 1,231 exhibitors and 68,441 visitors from China and abroad. Ms Judy Cheung,
Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd is enthusiastic in
welcoming more pro audio and lighting professionals to join next year, saying:
“It is our great pleasure to celebrate this important occasion with the
industry. Nevertheless, figures are not the only indicators of success. What
makes this show strong is its diversity and quality. Over the past 14 years the
show has continued to evolve, and it’s now seen as a global stage to link both
Chinese and international markets with diverse products, cutting-edge
technologies and market intelligence.”
Quality and internationality remain the key
focuses of Prolight + Sound Guangzhou 2017. To accomplish this objective, the show
will provide an all-encompassing marketplace covering various product sectors
in distinctive halls and zones for better fluidity:
The signature Audio Brand Name Halls – a special showcase for key
international audio brands (which has expanded from one hall in 2013 to four
halls in 2016 and 2017)
Pro Audio Halls
Lighting Halls
KTV Hall (Karaoke Television products)
Enping Microphone Hall
Product
zones for microphones,
conference systems and public address systems
The strong collaborations with industry trade
associations is another effective channel to connect exhibitors with industry
peers and experts from key international pro audio and lighting markets. This
year, the show has partnered with The German Entertainment Technology
Association (VPLT), ANAFIMA (National Association of Musical Instruments and
Audio Manufacturers, Brazil), Japan Electronics Show Association, Taiwan
Association of Theatre Technology and Thai Hotels Association to carry out
extensive marketing campaigns, buyer invitations and delegation organisation in
their respective regions. Industry professionals will also be invited to host
concurrent forums at the show, and to bring first-hand market trends and
technology updates to the industry.
To offer the best services to top international
buyers, Club Pro, the very first VIP buyers’ club for Prolight + Sound
Guangzhou has been launched. This prestigious membership will provide exclusive
travel arrangements, instant industry information sharing, an incentive
programme, and most important of all, networking and business match-making
services that facilitate buyers to meet with their targeted suppliers under one
roof in a time-effective manner.
Show’s location ensures it holds the key to opening the
Chinese market
Located at
the centre of the pro audio and lighting manufacturing cluster, Prolight + Sound
Guangzhou is renowned as a leading destination to tap into the massive Chinese
market. Guangzhou is the biggest audio and lighting manufacturing base in China
with approximately 2,000 factories, and supplies 70 percent of the country’s
total industry exports. Its GDP also recorded the highest growth rate among all
Chinese cities in the first quarter of 2016. With this rapid economic
development the Chinese entertainment market remains strong, with an economic
value of RMB 44.7 billion in 2015, up 2.8 percent compared to 2014. Various
sectors such as professional theatres, large-scale concerts and music festivals
also showed significant income increases last year.
Prolight + Sound Guangzhou is organised by
Messe Frankfurt and the Guangdong International Science and Technology
Exhibition Company (STE). For more details and information about the show,
please visit http://www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com.
